Seo Consultant | SEO Blog | Search Engine Optimization Tips

Google Updates - Better Meta Title in Search Result

2012-01-15T22:33:00.000-08:00

Hi,

As we all know Page Title or Meta Title is the most important factor in better ranking in search result. Writing a descriptive and informative page title led to a top position in different search engines. Google recently updated blog that contain information about how they improved their robot to show a better page title in their search result. They give advise to write a descriptive, informative and unique page title.

In some cases when Google unable to find page title or find page title less informative or not related to search query, in that case Google fetch page title from within the page, from ODP (Open Directory Program) or from any other source where they find Title informative and related to user search query.

For example if you title is like:

Example Meta Title: SEOFuture Blog Spot – Home Page

This title is less informative and search engines will unable to find any relevant keywords from the page title. In this case they will show page title from the other resources specified above.

In some case webmaster uses same Page Title for all pages and it is hard to differentiate page that related to user search query. Google try to find most relevant page title that comply with user search keywords and substantially it improves the click through ratio and help user to find most relevant website they are looking for.

Regards,
Bhavesh Goswami.

Trouble Accessing GTalk after 2 Step Verification

2011-12-08T00:51:00.000-08:00

Hi All,

Recently lots of Gmail accounts hacked and to prevent hacking Google offer 2 steps verification. Many of Gmail users followed verification process but after that Gtalk is not working. After 2 steps verification code if you try to singin to Gtalk account it will show Wrong Password error.

Here is the solution of Gtalk Wrong Password Error:

1. Go to account setting: Go to Edit link of 2 Step Verification if you wish to change verification method or backup verification code.

2. To use other apps again go to Account Setting and then click on edit button for Authorising applications & sites. Once you click on the Edit link you will see a Tab

"Step 1 of 2: Generate new application-specific password". Here enter Gtalk and you will receive Password that you need to use in your Gtalk account and it will work as before.

I hope this information help you to access your Gtalk account as before.

Regards,
Bhavesh Goswami.

Skype is now Product of Microsoft

2011-10-21T05:34:00.000-07:00

Hello Friends,

Today Skype officials announced that the deal between Microsoft and Skype has been closed and skype is now a division of Microsoft. Click below link to read full official article

Tony Bates Weighs in on Microsoft's Acquisition of Skype

Regards,
Bhavesh Goswami.

Get your page cached with Google Fetch as Googlebot

2011-08-04T02:08:00.000-07:00

Today Google announced : If you wish to get your page cached and index quickly then this feature is now available in Google Webmaster Tool. To get your page cached quickly go to Webmaster Tool and then go to Fetch as Googlebot which now provides a way to submit a new or updated URL to Google for indexing. If anyone submit a URL like this then the page will be cached instantly usually within a day. Google also clarify that “we don’t give guarantee about URL submitted this way will be indexed”. This will not effect Google regular caching and indexing process.

This will definitely help website owner or webmaster who recently updated their page or added new valuable pages to their website. Now without waiting you can invite Googlebot to crawl a new or updated page.

How to submit your URL:
Login to your webmaster account >> Then go to Diagnostic >> Fetch as Googlebot to fetch the URL you want to submit. After submitting URL you will see a new link to submit page for indexing. Once you submit URL it will drive you to dialog box that allow you to choose whether you want to submit only submitted URL or URL and all linked pages.

Limit: You can submit 50 URLs in a week and when submitted with all linked pages then the limit is 10 URLs per month.

Submit URL without Webmaster Tool:

You can directly submit URL for inclusion without verifying owner ship of domain. Go to Crawl URL Form and submit web pages to get cached and indexed quickly. Keep in mind still the same limit applies for verified users.

So, now don’t wait long for Google to come and cache your page. Now you can tell Google to cache and index your page.

Post your comment if you have any question.

Regards,
Bhavesh Goswami,
SEO Expert.

Google Made URL Removal Request Easy

2011-05-18T02:17:00.000-07:00

This is really a helpful for webmaster and website owner to remove unwanted web pages or accidentally make private web pages live which is now cached by search engines. If you have verified your ownership of website in Google Webmaster Tool and want to remove unwanted URL then now you don’t need to block such pages before requesting URL removal.

Removal Request Persist for 90 Days Period

When a URL submitted for removal in Google Webmaster Tool, Google consider it as a temporary removal request and continue crawling for 90 days period. In this 90 days period Google will crawl pages but not display in their search results. At any time during this 90 days period you can cancel removal request. After 90 days the pages submitted for removal can reappear in search results. So, this is helpful if by mistake you have uploaded some personal data that you don’t want Google to crawl.

Permanent Removal Request

If you wish to remove your website content permanently from Google search results then you must block your webpage using following blocking parameters:
1. Make sure that the page no longer exists by returning 404 or 410 HTTP Status code.
2. Block such page using robots.txt file.
3. Add no-index meta tags in page you want to remove.

Google interpret this as a permanent removal request and remove page permanently from their search engine till any of the following blocking parameters present on the page. If you in future you remove blocking parameter Google may crawl the page again and start popping up in their search result.

Free Calls to US & Canada through GMail

2011-03-11T01:07:00.000-08:00

Hello My Friends,

In year 2010 Google launched Voice Call at free of cost to call your relatives or friends who are living in US & Canada at no cost.

Just login to you Gmail account and under your Chat Box you will see an Icon for Voice Call. Before you start using you need to download software.

Great work Google. Keep it up.

Verify Google Analytics through Google Webmaster Tool

2011-02-08T04:32:00.000-08:00

Now its easy to verify your Google analytics account using Google webmaster tool. If you are using same email accounts to access analytics and webmaster tool then from now you don’t need separate verification, you can now verify Google Analytics accounts using your webmaster tool.

Not only you can access your Google Analytics profile but you can also access some important analytics features through your webmaster tool.

Which features you can access in Webmaster Tool:

1. View Google Analytics referring pages report. To view this repot you need to
login to webmaster tool and then go to Links to your site page.
2. Also you can now easily access Analytics account directly from the top left bar
when you are viewing site related pages.

How to verify Google Analytics through Google Webmaster Tool

1. Login to Webmaster Tool.
2. Click on Manage next to the site you want to verify for Analytics.
3. Then click on Google Analytics Profiles.
4. Select the profile you want to associate with the site.
5. Click on Save to start viewing Google Analytics for your site.

Regards,
Bhavesh Goswami.

Google Website Clinic for Non-Profit Organization Websites

2010-10-26T22:57:00.000-07:00

Hi Friends,

On 25th Oct 2010 Google search quality team announced a Website Clinic for non profit organization websites where website owner submit their website and Google webmaster team will offer broad advice that help to improve user experience.

Main goal behind this clinic is to help non-profit organizations but you can also submit your website for review if you are small business or government websites. Before submitting your website for reviewing your website by Google you must read their submission guidelines.

How to submit your website for review:

First you need to register for site clinic by filling up the form. After registering your website Google experts will review your website and will determine trends and share for best practices to improve your site quality and user experience. After reviewing your website Google experts will submit their suggestion in follow-up posts that comply with the standard webmaster guidelines. By submitting your website for review you must permit Google to use your website as reference in their follow-up site clinic posts.

Here are the guidelines you should go through before submitting your website:

1. Your site must be registered non-profit organization.
2. You must verify the ownership of websites by submitting in Google Webmaster Tools.
3. Go through the Google Webmaster Quality Guideline and try to follow guideline as much as possible.

Regards,
Bhavesh Goswami.

Google Launched new SEO Startup Guide

2010-09-29T01:23:00.000-07:00

Hi All,

Google officials announced on 28th Sep 2010 that they have launched a new SEO Start Guide. Google first SEO start up guide was published locally before 2 years and now they have launched a new version of start guide that covers more examples and glossary to understand different terms and factors that will help to optimize a website. Google SEO Start up guide is available in different 40 languages.

This start up guide includes all the important parameters like Meta tags, URL, content, sitemap, website navigation, anchor text, robots.txt, 301 redirects and much more. Also this start up guide gives you an idea about how to make your website user friendly and search engine friendly.

What's new on this start up guide?

1. Descriptive information on all aspects.
2. Image example to better understand the content
3. Term definition (Glossary) throughout the guide
4. How to optimize mobile website
5. Colorful text with snippet to for better understanding
6. Useful information about social media optimization

These are the important topics that covered in this latest version of Google SEO Startup Guide. If you are curious to what else includes in this latest SEO Startup guide then click on the below link to download PDF file:

Google SEO Startup Guide Download

I am sure this will definitely help you in your website optimization process.

Regards,
Bhavesh Goswami.

Google Sitemap - Support different content type in a single XML sitemap

2010-07-01T04:43:00.000-07:00

On 29th June 2010 Google announced additional features in their XML sitemap. Before it was not possible to add different content type in a single XML sitemap but now you can add different content types like video, images, mobile URLs, code or geo information in your Google XML sitemap.

Google XML sitemap is the best way to let Google know about different pages and content of website and site owners and webmaster use this powerful tool get index by Google. They were working since 2005 from the time when they make this feature available and later introduced specialize sitemap formats that helps webmaster to add video, images, code, mobile URL and geographic content. Finally on 29th June 2010 Google had successfully introduced a single sitemap that accommodate different content types in a single file.

Here are the examples of different sitemap structure that used to specify different content type in a single Google XML sitemap.


<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns="http://www.sitemaps.org/schemas/sitemap-image/1.1"
        xmlns="http://www.sitemaps.org/schemas/sitemap-video/1.1">
  <url> 
    <loc>http://www.example.com/foo.html</loc> 
    <image:image>
       <image:loc>http://example.com/image.jpg</image:loc> 
    </image:image>
    <video:video> 
    <video:content_loc>http://www.example.com/videoABC.flv</video:content_loc>    
      <video:title>Grilling tofu for summer</video:title> 
    </video:video>
  </url>
</urlset>

Some old features will still remain same like you can include maximum 50,000 URL in a sitemap and sitemap site must not exceed 10 MB.

Regards,
Bhavesh Goswami,
SEO & Web Promotion Expert.

Tips on speed up your website

2010-05-11T04:13:00.000-07:00

As we all now aware that Google consider site speed as a new ranking algorithm and we all need to start worry about how to increase page speed. There are around 200 factors that Google consider for ranking of any website in Google search and site speed is one of them. We all know about on page optimization, off page optimization, social book marking, forum submission, etc. These all parameters are consider for effective ranking in search engines but know start thinking about increase site speed.

Google and Mircosoft did lots of research about the page loading effect on user experience and final conclusion is people stay on the website that load quick. Here are few things that every webmaster and website owner should consider.

I highly recommend to download YSlow that will show your website overall score. This score will give you exact idea how much exercise you require for your website to load faster. Compare your competitor’s websites and check how much they score, if you score is lower than your competitor then you need to worry about your website performance.

Reduce page size - Remove all unwanted tag from HTML tags and space from your HTML code.

Don't use inline CSS - Instead of using inline CSS create a css file and call file on every page of your website that will also help in reducing download speed.

Progressive rendering web page - Progressive rendering is very helpful as browser shows whatever information they have and progressively wait for other data to load. To implement progressive rendering on your website put your style sheet at the top of the page so browser display step by step informative and load your website as soon as possible.

Fewer HTTP request - Reduce the number of HTTP request as this will help quick rendering of your web page. You can minimize HTTP request by combining files, combine css and combine scripts.

Include JavaScript at the bottom - Use javascript at the bottom of the page this will help to load your page quick. When browser download javascript it will stop downloading your website data, so any parallel downloading will stop when browse request Javascript downloading.

GZip Compression - This is very important as it will help to reduce the size of the web page and make website load quicker. If your website developed using PHP then you can put simple code at the top of the page for GZip Compression, here is the code

We have successfully implemented this on our website at WebHostingWish. Try to find any tool that will check Gzip Compression.

Increase Browser Cache - This is another important aspect that helps to reduce the web page rendering time. Increasing browser caching will help loading your web page faster, this work like this if someone visit your website browse cache all data of your website and for any subsequent visit you don’t need retrieve data again as its already stored in cache. You can write command in you .htaccess file for browser cache.

So, keep all above mentioned factors in mind that will definitely help to load your website quicker and eventually help to rank better in Google for your important phrases.

Regards,
Bhavesh Goswami.

Site Speed - A New Algorithm in Google Search Ranking

2010-04-16T07:38:00.000-07:00

This is was recently announced by Google that they have included site performance (site speed) in their search ranking algorithm. This means if user request a site and if give quick response and open quickly then its chance for getting in top position will be high compare to other competitors websites that take long time to load.

So, from now webmasters need to worry about the design, development, scripts, images, etc. Fast loading websites give better user experience and keep them happy. User stay more on quick loading site then slow websites. Google use variety of factors and sources to determine website speed compare to other websites and depends on that quick loading site get higher position compare to slow websites.

You can download Yahoo YSlow that help you in optimizing your website speed.

Webmasters get ready for this new change in ranking algorithm and start thinking about how to compress the web page size and improve loading time.

Regards,
Bhavesh Goswami.

Multi Language Website - Tips and Tricks

2010-04-15T02:01:00.000-07:00

Hi All,

Multi language website is important when your target audience located in different countries that speak different languages. For example if you have English website for English audience and also want to target French speakers then your need to create a different websites for different audience.

Here are tips about multilingual websites:

URL Structure:

Keep it easy and understandable, this help user to identify which language website they are reading. You can create a sub domain or create sub page to identify language. For example

http://www.mywebsite.com/en/index.html
http://en.mywebsite.com/index.html

If you want to target French speakers then use following URL structure

http://www.mywebsite.com/fr/index.html
http://fr.mywebsite.com/index.html

This helps users and search engines to know for which country this website translated for. If you want to make URL in non-English then use UTF-8 character encoding. Always use UTF-8 encoding if you are not sure which one is perfect for your website.

Tips for properly crawling and indexing multi language website

Google recommend not use automated translation tool for language translate. Most of the automated language translation software not work perfectly and if your website represent wrong information or if your user unable to understand what you have written then you might loss your business.

Cross link all your language pages, if someone viewing your product page in English put a direct link to other countries so search engines and user can easily find same detail in other languages. This make easy for users to navigate to your website.

Also Google not recommend automatic redirects as this prevent users to view your website in other language. If you have done automatic redirects, if English reader viewing your site from France then they probably unable to view English version of your site and you loss your potential visitors. Write different content for different language, don’t set cookies to redirect user to other language.

If you have any further question please post comment here and I will be happy to answer your questions.

Regards,
Bhavesh Goswami.

Cross-domain duplication – Google Explanation

2009-12-23T04:03:00.000-08:00

Google is always in process to help website owner and webmaster to fit again duplicate issue. On 15th Dec 2009 Google officials announced how to rectify cross-domain content duplication issue. Before few months Google published how to control duplication within same domain. Cross domain duplication is generally take place in shopping related websites. To help site owner to fight with this issue they are now announcing their support for the cross-domain rel=”canonical” link element.

Choose preferred domain

In general what happen when search engines find duplication? Google take one copy of the website and filter other duplicate domain, now they don’t penalize for duplication but avoid to show duplicate domain in their search result. Sometimes it happen Google take wrong domain in consideration and popup it in their search result, to avoid this Google announced how to fight again cross-domain duplication.

Reduce duplication within the domain

Before starting with cross-domain duplication you must reduce duplication within the domain. Click on the below link to know how to reduce duplication within the domain
http://seofuture.blogspot.com/2009/02/specify-your-preferred-url-canonical.html

Use 301 redirect when possible

Use appropriate 301 redirect. This redirect helps search engines to understand which your preferred domain is and also help to clear which URL should be indexed. This is the best method to let everyone know which preferred content is. When you use 301 redirect make sure none of the URL who redirect not blocked by robots.txt file. Also don’t forget to specify your preferred domain with www or without www in Google Webmaster Tool.

Specify cross-domain rel=”canonical” link element

This canonical link element is useful in the case where its not easy to setup redirects. In this case user rel=”canonical” link element to specify which domain and URLs are you preferred to index. For example you have two different websites like www.xyz.com and www.abc.com , now both websites supply same content and your preferred domain is www.xyz.com, here you use canonical link element like rel=”http://www.abc.com” this will tell search engine that xyz.com is your preferred domain for indexing.

If you still have any doubt regarding this cross-domain duplication issue please feel free to post a comment and I will be happy to assist you to get rid of it.

Thanks & Regards,
Bhavesh Goswami.

Check Your Website Speed - New Feature in Google Webmaster Tool

2009-12-03T03:47:00.000-08:00

Google announced on 2nd Dec 2009 about the new feature recently included in Google Webmaster Tool. This tool help website owner to check the speed performance of their websites. This new feature will allow you to check the speed of your website and to know more about how to make your website load faster to improve user experience visit following page

http://code.google.com/speed/articles/

These steps guide you to make your website load faster.

Visit Google webmaster tool www.google.com/webmasters/tools/ and verify the ownership of your website and then you will be able to check the performance of your website. Under Labs tab you will find a link with Name Site Performance and Google will show the chart that describe the how much time your website take while loading.

Regards,
Bhavesh Goswami.

Duplicate content myth and multiple site issues – Google Explanation

2009-09-23T02:36:00.000-07:00

Last month Greg Grothaus an Engineer from Google search quality team speaks about what is duplicate content and how they treat website with duplicate content.

Here is the summary of the conference which was held at Search Engine Strategies San Jose.

How webmaster judge if their website is penalize in Google search?
He clearly mentioned that there is no penalty for duplicate content. The main reason webmaster thinks their website penalizes because sometime they find their website in omitted results. Actually web pages listed in omitted results are not penalize but Google want to show diversity in the search results. So, if Google find two different pages with same content and if you search for the specific keyword Google will show the important page for the keyword you typed in and omit the other page. What actually happen if you have two different pages with same printed content and if you don’t block page using robots.txt or meta noindex tag then Google will choose one from the list which it find more useful.

Here is the example of eight different URLs all are identical :

www.example.com
www.example.com/?
www.example.com/index.html
www.example.com/index.php
example.com/index.php
example.com/index.html
example.com/?
example.com/

You will find many website have different URLs from same page. All URLs are different with same content. Google will not penalize your website for this but it will dilute your link popularity. For example if you have several website linking to one page of your site and some other websites pointing to other duplicate URL cumulate link juice. Also search engine get confused in selecting the user-friendly URL and sometime show up wrong URL that offset your branding efforts. Other problem is inefficient crawling because Google crawling the same content for different duplicate pages and give less time to the new pages.

To avoid duplicate content issues use the following steps

(1) Canonical Version: Here you can specify the page which you want Google and other search engines to crawl and ranked.
(2) 301 Redirects: This is called permanent redirect means redirect duplicate pages to your preferred URL.
(3) Also in Google webmaster tool specify version of your website with WWW or without WWW.

Multiple Site Issues

Use different domain names for different country. Write different content for different audiences because here also duplicate content issue affects your ranking in search engines.

If you have same content website for different audience let say for Australian audience and British audience Google will show only one website.
To avoid this problem you need to specify your website region in Google webmaster tools.

Regards,
Bhavesh Goswami.

What is GEO targeting? How it will help my website? How to do it?

2009-07-18T01:09:00.000-07:00

The goal behind every website is to increase traffic. It is vital part of targeting your website for the specific visitors who view your website. For example if you are market only covers UK then your content should include this word, so people come to know that your business is mainly focused on UK market.

GEO targeting is the method of online marketing of a website according to the geographical location of visitors of your website. Geo targeting help you to improve the profit and also help users to find more specific results they are looking for.

IP based geo targeting will help you redirect your visitors to the country specific website. For example like Google, if you open google.com from UK it will redirect you to www.google.co.uk this call IP based geo targeting. In PHP a simple script is available which recognized the country by IP address and redirect them.

How it will help in SEO and how to do it?

Geo targeting is also a crucial part in optimization process for your website. Search engines are become advance and change their algorithm regularly to provide up to date information to their searchers. Geo targeting your website for a specific county help search engine to determine your targeted country specific users and accordingly that they improve your ranking in their results.

Search engine first try to find where the website is hosted. If your target market is German or France or Canada and your hosting server located somewhere in USA then it will not help you to optimize your website for country specific search engines. So try to find a web hosting provider whose server is located in your region.

Top level domain or TLD of domain name is also play an important role. If your target customer base is France then try to search for a domain name with country specific TLD like www.yourdomain.fr

Google webmaster tool is another useful way to let Google know which your targeted audience is. You need to create an account in Google Webmaster Tool and then specify your targeted country through drop down box.

Content is the king in optimizing a website. You should also include the country name in your content to let search engine know about your targeted audience.

Regards,
Bhavesh Goswami.

Which website performs better in terms of SEO? – CSS Based or Table Based

2009-06-29T00:05:00.000-07:00

Google officials clear some doubts related to website designed based on CSS and Table. Currently wordpress, joomla, Web2.0 and other CMS (Content Management System) becoming more popular and many website owners believes that CSS based website performs well in major search engines.

But Google official Matt Cut clearly mentioned in his recent video both website designed using CSS or Table perform well in search engine. They do not have different criteria for crawling CSS based and Table based websites. What things they consider is only the well structured language. If you are using Table for your website design, do not put your HTML coding in complex table structure, it is hard for search engine to crawl a complex table structure website. If website designed using Table have simple and easy to understand structure then crawler crawl your website without any problem.

To improve your website ranking design your website in manner so search engine can easily access and crawl your website, make sure your website load quickly, your website provide good value for your website visitors, do not optimize your website for search engine but for website visitors and you will win the race.

Regards,
Bhavesh Goswami.

BING - Microsoft Announced New Search Engine

2009-05-29T02:29:00.000-07:00

Hi All,

On 28th Nay 2009 morning Microsoft official Steve Ballmer speaking at D Conference where he announced a new improved search product BING. It is stated this is the new improved search product rolling out to Microsoft internal staff and will be publicly available in coming days.

They named Bing as a decision engine that not like a traditional search engine but it helps user to find faster whatever they are looking for on search engine. Bing is an improved search engine which shows perfect relevant search results in well organized manner and also includes unique tools that help to make quick decisions. They invite visitors to take a look at this new improved search engine “Bing”.

For further information visit following link

http://www.bing.com/ComingSoon

Let’s wait for Bing…

Regards,
Bhavesh Goswami.

Google webmaster tool design updates

2009-05-20T01:32:00.000-07:00

Google announced a design updates in their webmaster tool. Google stated
"We decided to start from the ground up with a brand new webmaster tools design."

Message Center: In new improved design structure Google now display Message at the top of the dashboard to make sure that you never miss any important notification.

Dashboard: They included all important links on the dashboard like Top search queries, crawl errors, sitemaps and links to your site. These are the link that webmaster often visit.

Top search queries: Google declare that they improved the result in this area and now showing upto 100 search queries through which user came across your website.

XML Sitemap Tracking for multiple users: This new feature allow to track sitemap submitted by other users and check the status of sitemap submitted by you or other user subscribe to Google webmaster tool for the same site.

Improved navigation and menu list: Now it is easy to access navigate through different section of webmaster tool.

Topic wise help: New improved help center will show related help articles for the specific page you are visiting in webmaster tool.

Verification required to access functionality: Before for unverified sites you can use features like sitemaps, robots.txt testing and generate robots.txt. Now in newly improved webmaster tool to access any tool you need to verify your website before accessing any of the functionality.

So, go ahead and check all new features. Best of luck.

Add Your Website at No Cost in OWD

2009-03-02T04:50:00.000-08:00

Hi All,

I am very happy to announce our new Web Directory. This directory is 100% user and SEO friendly that will help your website rank higher in all search engines and also help to improve your website visitors. We have considered all aspects from SEO point view to ensure big plus for your optimization process. In OWD we have three different types of listing including Free (which require reciprocal), Featured (Paid) in just $9.99 for whole single year and Enhanced (Paid) $14.99 per year. This is our promotional offer and for limited time period, so hurry.

Here is the snapshot of the OWD

So, be the first to get listed in PR 2 OMWebDirectory.com and make your website more visible to search engine and your visitors.

http://www.omwebdirectory.com

Regards,
Bhavesh Goswami.

Specify your preferred URL – Canonical URL

2009-02-20T05:42:00.000-08:00

Now you can specify your preferred URL that can be accessible through different URL. If you have a large database driven website and have product pages with almost similar content, then its now easy to let search engine know which one is your preferred URL that you want to get listed in search engine for natural ranking.

Let’s take one example, you are selling ipod and your preferred URL

URL1: http://www.example.com/product.php?itemname=ipod?brand=apple

If user can access this page using different URLs as shown below

URL2: http://www.example.com/product.php?product_id=12brand=apple

or

URL3: http://www.example.com/product.php?brand=appleitemname=apple

To let search engine know your preferred URL add following <link> tag in between head tag of your duplicate content page (URL1 & URL2).

Ex. <link rel=”canonical” href=”http://www.example.com/product.php?itemname=ipod?brand=apple”>

This will tell search engine that your duplicate content pages are refer to canonical URL.

If you have any question then write a comment and I will help you to sort our your problem.

Compare Cheap Flight India and Online Hotel Booking at CompareSasta.com

Regards,
Bhavesh Goswami.

Google Gift for a New Year - PR Updates

2008-12-30T21:13:00.000-08:00

Hi All,

This is good gift from Google, Google updates PR today. Morning when i came to the office i noticed changes in PR and this probably a good for every new website we launched.

Any one noticed PR updates then let us know.

Regards,
Bhavesh Goswami.

More about 404, 301, 302, 304 Code – HTTP Status Code

2008-12-05T00:49:00.000-08:00

Hi All,

It is quite tough to indicate search engines to crawl pages or not to crawl pages. It is often happen with small and large websites. There are certain reasons like if you have removed old page from your website or moved old page to new page or you have updated your page content and in many other way.

If you are in the process of cleaning up your website and want to remove outdated pages or unwanted pages from your website. It is advisable to return 404 Page Not Found error if you have removed page from your website this tell search engine the particular page you are looking for is no longer exist on the website. Do not print simple 404 Page Not Found error code for your outdated web page, make your 404 page user friendly through your hosting control panel. Most of all web hosting companies offer customize 404 page.

If you have changed your existing page that you think your user might be looking for then you can use 301 and 302 response code to let search engine know your page moved to the new destination and your user will redirect to the new page. If you are re-organize your website its better to use 301 redirect to let search engine know that you move permanently to the new location.

302 redirect is useful in case when you have website that frequently update and the user can find their older post somewhere else on your website.

Your website is a static website and you have not updated your website from long time then you can tell search engine not crawl page again to avoid usage of extra bandwidth and http request. You can send ‘304 Not Modified’ through HTTP header to tell search engine that this page is not modified.

Regards,
Bhavesh Goswami.

Google Reveal: Duplicate Content Penalty

2008-09-17T23:35:00.000-07:00

Hi,

In my SEO Blog I am only interested to post the host and important topics that will be useful to my blog readers. One more important news came from the Google search team. Google reveal all secrets about duplicate content penalty and how to get rid of it.

There are certain things that might affect your website search engine ranking

1. Do not create multiple page with same content.
2. Do not republish content from another website, write content of your own and
add value in your content.
3. Avoid “Cookie Cutter”.
4. Affiliate websites no more original content face hard time to get ranking.
Try to add value to your website like forum, blog, reviews, etc.
5. Do not create multiple URLs with same content. For example
www.example.com/fragrance-brand-kelvin-price-0-10.htm and another page with
same information www.example.com/fragrance- price-0-10-brand-kelvin.htm.
This type of URLs lowers your website performance.

What Google will do if find duplicate content

1. If Google find duplicate content caused by URL parameters then they group
URLs in to one bunch.
2. Select the best URL that provides value to the user.
3. Then check for link popularity of the URL.

Submit your website in Google webmaster tool and create a XML sitemap to let Google know that this is my page I want to rank for.

You can also stop such duplicate page using wildcard entry through robots.txt.

Regards,
Bhavesh Goswami.

What is Google Infinity Space and how to get rid out of if?

2008-08-10T23:19:00.000-07:00

Hi,

Torrey Hoffman from Google Webmaster said: When Googlebot crawling website, it find website that have very large number of links that do not provide any useful content (information) to the crawler, this is called “infinity space”. Crawling these types of URLs use unnecessary bandwidth and Googlebot do not like to crawl this type of links. If your website having same unnecessary links then its possible that Google fail to crawl the original content that you like Googlebot to crawl.

Google recently started to notify webmasters about this problem through Google Webmaster Tool Message Center.

Shopping website is the example of Infinity space, as they provide many ways to filter result. Like you can filter result by brand name, price range, store name, color, size, gender, age, etc. So, Googlebot find thousands of unnecessary number of links.

To rectify this problem you can use robots meta tags to tell Google and other search engine not to crawl this page. You can use following robots meta tag to stop crawling such unnecessary link

<meta name="robots" content="noindex, nofollow">

This meta tag tell search engines not to crawl and follow links in this page.

Regards,
Bhavesh Goswami.

Duplicate Content Issue – Important Google Tips

2008-06-23T04:48:00.000-07:00

Hi,

This is the hottest topic among every webmaster is duplicate content issue. Every webmaster (include me ) always thinking about how to get rid of Duplicate content and what is actual duplicate content in the eye of search engine.

Sven Naumann from Google Search Quality Team gave some tips on duplicate content and what is consider as duplicate content. Here you will find some basic tips that Google recommend.

Sven Naumann mentioned that there are mainly two types of duplicate content

• Same domain duplicate content: - If a website having same content for multiple pages then Google consider it as a duplicate content.
• What Google will do once it finds duplicate content? It is clearly written on Google blog that during their crawling if Google find any duplicate content issue then they filter duplicate pages and show only one result in their index.
• You can avoid duplicate content issue by blocking such pages using robots.txt file, let us Google crawl page which you like to get listed in search result and block other using noarchive or robots.txt.
• Same content written in different language will not count as duplicate content.
• If you have restructured your site then use 301 redirects through your .htaccess file. You can also set the preferred domain features available in webmaster tool.

• Cross domain duplication :-
• If someone directly copied your content and placed it on their website then Google probably search for the original copy of the content and will give higher weight age to the original site compare to the other.
• Also if you syndicating your content then you need to ask your syndicating partners to put a link to your original content.

Bhavesh Goswami.

Wild Card Support ($ and *) - Google, Yahoo and MSN Robots.txt Exclusion Protocol

2008-06-06T00:06:00.000-07:00

Hi All SEOs,

I am sure all webmasters (SEO) reading this block know about Robots.txt and how to use it. With robots.txt you can block any url, path or directory that you don’t want search engine to crawl. Also you can even block search crawler to crawl your entire site. Before few weeks all major search engines like Google, Yahoo and MSN announced that they all are now supporting Wild Card. Here I want to discuss about wild card support, what is wild card and how wild card is useful and how to use it?

$ Wild Card Support – This tells crawler to match everything from the end of a url. With $ Wild Card support webmaster can block certain types of urls, so now you don’t need to write every file type you want to block through robots.txt. You can block file types with specific patterns, you can specify special type of file extensions like PDF in your robots.txt file and search engines will not access that page and will not include in their database.

$ sign is used to block certain files types. For example if you want to block a file with .pdf extension then you need to write following syntax in your robots.txt file

User-agent: Googlebot
Disallow: /*.pdf$

* Wild Card Support – This tells crawler to match a sequence of characters. * Wild Card will block certain type of URL patterns like if you don’t want search engines to crawl URLs with session ids or other extraneous parameters. So from now specify the parameters that you don’t want to index by search engine using wild card and you have done, no need to create long list of URLs 

You can use * sign to block URLs with session IDs. For example if you want to block URLs with session IDs then you need to write following syntax in your robots.txt file

User-agent: *
Disallow: /*?

This will block all urls with Session IDs.

Regards,
Bhavesh Goswami.

Yahoo Search Index and Ranking Algorithm Updates

2008-05-28T02:10:00.000-07:00

Hi All,

I dont know it seems to be good news or bad news for SEO but Priyanka Garg and Sharad Varma from Yahoo Search Team said "Yahoo going to roll out some changes in their crawling, indexing and ranking algorithm. During this process your website ranking may fluctuate."

Regards,
Bhavesh.

Some Basic SEO (Search Engine Optimization) but Important Tactics

2008-05-21T22:05:00.000-07:00

Hi All,

SEO is the most effective part for the success of any online business. SEO is living and breathing process that will change accordingly but never ends. Before you start SEO campaign for your website you should first create plan and need to set Goal. You need consider following things while you are starting optimization

>> Title of the page
>> Meta tags
>> Content
>> Website Navigation System
>> Graphics of website
>> Anchor Text
>> Links
>> Location of keywords
>> Frequency of keywords

These are the main factors for website optimization. Success of your website highly depends on the keywords or keyword phrase. Never start with high competitive or generic keywords, try to optimize for more specific keyword phrases that internet surfer looking for.

Meta tags are most important for the success of your website, many other factors are important. Use descriptive and keyword reach meta tags for your website

Website navigation must be easy to understand for both user and search engines. If you want to use flash enabled links then dont forget to put a simple text link some where on the page so Search Engine can find all of your web pages easily and include more and more pages in their index.

When starting SEO campaign set the importance for main pages. Example if you have 10 pages that you want to optimize but the most important pages is your Index page then first set the goal for this page. Set the priority for the page that will generate for revenue.

Location of keywords, means include most important keywords for your website throughout content of website.

Bhavesh.

PR Update 30th April 08

2008-04-29T21:30:00.000-07:00

Hi All,

Today morning i noticed PR fluctuation in all my website. PR updates for all my websites index page by 1+. All inner pages of my website lost its PR. So, this PR updates is only for Index page.

Any one noticed PR Updates?

Bhavesh Goswami.

Tips while moving to a new domain

2008-04-23T03:34:00.001-07:00

Hi All,

This is very important and crucial task from SEO point of view while you are moving your entire old domain to a new domain name. This is always a very difficult task to perform for a webmaster but following these steps will prevent your website to hurt from natural search engine.

1. Once you complete with moving all content to a new domain name then write a code that will redirect your old domain to newer one. You are permanently moving your website to a new domain so make sure you are using 301 Redirect (Permanent Redirect).

2. Once this is done, check if its work properly. You need to create page by page 301 redirect so Search Engine and Users can find exact corresponding page.

3. Add your new domain to google webmaster tool and verify it and then upload sitemap, so google find your new domain and crawl every pages.

4. Check regularly crawling report in Google Webmaster tool and check if google showing any 404 page for your old domain, if you find any 404 page then create 301 redirect page.

5. Once everything done with Google and other search engines check back link of your old domain and contact webmasters to let me know that your website moved to a new domain and ask them to change the link back url.

6. keep control on your old domain up to 180 days.

Bhavesh Goswami.

Create easily accessible and crawlable website

2008-04-16T02:16:00.000-07:00

This is very crucial for webmaster to make site easy to accessible and crawlable for getting top ranking in search engines. To improve website ranking in search engine it is important to make website that is easy to navigate and easy to accessible.

To make content easy to crawl by search engine make sure you hyperlinked all pages. By this way search engine can find deep pages of your website. This is not all but you also need to write content in plain html hyperlinks and also don’t use javascript or flash for content. All search engines do not crawl javascript and flash content. Use simple html tag to create a hyperlink like
<a href="http://seofuture.blogspot.com/">Seo Blog</a>. Avoid use of javascript for hyperlink
<a href="#" onclick="javascript:void(...)">Anchor Text</a>

Generally search engines crawl websites from top right to bottom left. Write content at the top right of the page if possible so search engine can see content when page is loading and also include your main keyword or content at the end of the page.

Once you implement above changes in your website your website natural ranking will be improved.

Post your comment if you have any question.

Google Robots.txt Generator – New Feature Introduced

2008-03-28T01:56:00.000-07:00

Google announced a new tool in Google Web Master Tool for robots.txt generation. This Robots.txt generator tool gives and easy and interactive way to create a robots.txt file. To create a Robotos.txt file using Google webmaster tool simple go to Google Webmaster Tool, after login to webmaster tool go to Tools section and then click on Generate robots.txt. This tool is easy to use, enter the url or directories that you don’t want to crawled by search engines.

Isn’t it simple?

Once you are finished with creating robotos.txt don’t forget to analysis with robots.txt analyzer, this tool is also available in Google Web Master Tool under Tools section.

Regards,
Bhavesh Goswami.

PR Update - 29th Feb Sat 2008

2008-03-02T23:37:00.000-08:00

Hi All,

At saturday morning when i came to my office i noticed some changes in PR of my websites. If anyone noticed PR update then let me know and also let me know the web url of your website so i can check it.

Regards,:-)
Bhavesh Goswami.

MSN Announced: New Improved Live Search Engine Crawler

2008-02-13T23:42:00.000-08:00

On 12th Feb MSN officially announced a new improved MSN crawler that is more powerful in caching and indexing more pages of website. Many webmaster complaints about MSN crawler crawling less pages but with this new improved crawler you will see more pages indexed by MSN. May be this new improved feature will help webmaster to make website more visible to MSN Search Engine.

HTTP Compression: This feature compressed the file size of webpage and reduces time of downloading data from server to their crawler.

Condition Get: This feature will ask the server if the page has been changed before last time crawl the page. MSN crawler will include “If-Modified-Since” header and get the time of last download using GET request. If the page has not been changed after the last download the server will respond 304 HTTP Response.

To reflect these changes they upgraded their user agent to msnbot/1.1.

PR Updation has taken place

2008-01-12T01:09:00.000-08:00

Hi All,

Today in the morning when i visited my website i found all my website get Google page rank.

Also Google now showed up more link back to all my websites.

This is great and very quick.

Regards,
Bhavesh Goswami.

How to remove URL from Google and other search engines?

2008-01-11T01:10:00.000-08:00

There are many ways to remove pages from Google cache

.htaccess
Do not link to the page
Robots.txt
Nofollow Meta tag
Noindex
url removal tool

.htaccess:- Using htaccess file you can redirect one url to another url. Also using htaccess you can make sub directory password protected so Google and other search engines can’t guess the password. You can find ready tools that generate .htaccess password protected file. This is very handy tool to remove your web urls from Google and other search engine.

Do not link to the page: - This is not a good way to remove pages from search engine. Do not link to the page that you don’t want to search engine to find. This is not recommended because if someone link to the page that you didn’t link then also search engine find such page from other website that linked to that particular page.

Robots.txt: - Here you can mention pages or files or sub directories that you don’t want search engine to crawl. Google provide robotos.txt feature in webmaster tool to check weather Google allowed to get to the url or not.

Nofollow attribute: - Nofollow link is another week approach to avoid search engine crawling. Suppose if you have some pages that you don’t want them to crawl by search engine like your sing up page or contact us page then simple put nofollow link to that page. But if someone link to those pages of your website then search engine find that link and crawl the page and showed up in their index. So, this also not a secure way to remove pages from search engine.

NoIndex: - Noindex Meta tag is simple and easy to remove pages from search engine. Pt a simple noindex Meta tag in the page that you don’t want search engine to find. Even other websites linked to that particular page you don’t want search engine to crawl and if you have noindex Meta tag on that page then search engine will not know about that page and don’t include in cache.

Google URL Removal Tool: - Google introduced this tool before 5 years but before it was in Google service but now you can find this handy tool in Google Webmaster Tool. Now you can remove the page that was cached by Google but now it is useless or unnecessary page for your website. So make that page 404 and then submit it Google URL removal toll.

Regards,
Bhavesh Goswami.

Google New Improved Result from Supplemental Pages

2007-12-20T03:46:00.000-08:00

Google introduced Supplemental index in 2003 to show more accurate result for search query. Actually supplement pages are those pages that Google think important for most esoteric queries. Google also make it clear before they didn’t show supplement results simply by ignoring them. Google added supplement result in search results only to help web surfers to find more specific results and for that Google improved crawler frequency.

In July Google removed supplemental results from their index and now Google says they completed the next step to eliminate artificial difference between indices. Now they show more specific result instead of crawling some part of index now they will crawl in depth to show more specific and will not show larger set of results in search results. To improve searchers will see more results for related queries.

So from now Google comes with improved crawler efficiency that will crawl web pages that were in supplement results. It is advisable to keep eye on this new improved algorithm.

Regards,
Bhavesh Goswami.

Content Analysis in Google Webmaster Tool

2007-12-18T03:38:00.000-08:00

Google is number one search engine and always strive to provide quality results for related search queries. To make your website search engine friendly and more crawl able Google introduced Content Analysis. After login to webmaster tool you will find Content Analysis under Diagnostics Tab.

To improve the quality of website content analysis feature introduced in webmaster tool. This feature will help user to find appropriate product or service and also make site search engine friendly and easy to crawl. Under content analysis tag you will find potential issues that might affect your natural search engine ranking. Here you will find some issues with your
Title Tag
Meta Description Tag
Non-indexable content issues

Title Tag Issues : Here you will find Missing Title Tags, Duplicate title tags, Long title tags, short title tags and non-informative title tags. Once you click on Duplicate title tags it will show all urls that have same title tags.

Meta Description Issues : In this section you will find duplicate meta descriptions, long meta description and short meta descriptions issues. If you click on duplicate meta descriptions it will shows all links of your website that have same or duplicate meta descriptions.

Non-indexable Content Issues where you will find areas that are not as friendly to crawl.

Regards,
Bhavesh Goswami

Anatomy of Google Search Result

2007-12-04T23:14:00.000-08:00

Official webmaster of Google Matt announced some tips about the anatomy of Google search result. I hope this post will help you to know about Google search results. He suggested something important for webmaster that may help webmaster but didn’t give any guarantee about his tips.

Here are some topics that he discussed earlier

Title
As we know this come from the Title of the web page. Many website owner make mistake in title, title tag must contain a main keyword of your website you can repeat keywords maximum 2 times. Matt gave one example of Starbucks; their title is “Starbucks Homepage” but he hint that title should be like “Starbucks Coffee” instead of “Starbucks Homepage”. Sometime Google use title from the ODP (Open Directory Project) and if you want to prevent Google to use this title then simply include following Meta tag in your head tag
meta name=”robots” content=”noodp”

Snippet
Snippet is the Meta description of the webpage. In Google search page you will snippet underneath the title of the page. Try to include keyword in your Meta description tag and if someone searches for related keywords then Google will display description from your Meta description tag. If Google will not find related word in your Meta description then sometimes it shows description from the content of webpage. If no description find on the page then Google include snippet from the ODP (Open Directory Project). If someone search for the word that not present in your Meta description and not in ODP then Google try to find more relevant text from the page and display in snippet.

Plus Box
If you have address on your page or map then Google will show plus box in search result. If someone like to read more about the website and click on plus box Google will show additional information about the website.

Bold
If someone does a query and if it’s in on the page then Google make it bold, so user will have exact idea about the keyword that present the website. Matt also told that Google knows about steaming, morphology and synonyms that help user to find more relevant products on the web. If someone searches for car and search result shows Mercedes in search result, but that wouldn’t be in bold, so Google only shows word in bold that actually you wrote in your search query.

Page Size
After the snippet of the web page Google shows URL of the webpage. Sometimes it will show size of the page in kilobytes. So, in the example you will find a Page size for Google it shows that the size of the page is only 6k means less size so it will load quickly.

Cached Link
Cached link actually shows the cached copy of the web page. Cached link is important when your website is down then still you can access the page by clicking on cached link from the search result. Also it will show the last cached copy of the page, so you will get idea about the last Google visited the page. Sometimes if search engine crawled snippet and the result are fresh then sometime Google indicate that site crawled ago few hours.

Site Links
Matt told that site links are 100% algorithmic and are never the result of payment; this is not done by hand. Google try to pickup the short title and description of the web page that may be helpful for searchers. They try to give more information about the web pages that they might interest in.

More Result
Sometimes you also find More Results for www.domain.com. If Google have lots of results for the website they will show some results under site links but if have lots of pages then they show More Result link. So if you want to look at all other pages then you will find it by visiting more result link.

Regards,
Bhavesh Goswami

Live Search Back in Race – Launches Beta Webmaster Tools

2007-11-15T22:20:00.000-08:00

Like Google and Yahoo MSN launched Webmaster Tools beta version to help business or website owners. You can now submit your website your website and sitemap to live.com using this web address http://webmaster.live.com. I also posted one of my website and I have few questions in my mind, still they need to work on webmaster tools as they don’t have all functionality like Google and Yahoo.

After submitting website they will ask to upload authentication xml file to root folder of your website. Also on Summary tag they are showing Domain rank in green bar but they didn’t write what that green bar represents?

Go ahead and look into beta webmaster tools of live search.

Post your comment or question here.

Regards,
Bhavesh Goswami,
SEO and Web Promotion Expert,
http://seofuture.blogspot.com

Google New Feature: Geographic Search Choice for Website Owners

2007-11-01T23:33:00.000-07:00

Before few moths I wrote about how to optimize your website for your geographical location and from past couple of months Google constantly work on improving search result for geographic location.

Now this is very easy to say Google about your website geographical location through Google Webmaster Tool. Once you will submit your website for appropriate geographical location it will display in country specific search results.

Limitation of this toll is that you can only submit your website for only one country. But good point is that you can submit number of sub domain and per directory level. If you will not submit your website for geographical location then Google will make your website listing in particular geographical location using TLD of your domain name and the IP of your hosting server.

Regards,
Bhavesh Goswami

Page Rank Update in all Google data center

2007-10-26T23:06:00.000-07:00

From last couple of days I noticed different page rank in different Google datacenter and today in the morning when I reached to the office and as per schedule I was checking my websites I noticed PR update on all my new domains. My blog got PR 2.

http://seofuture.blogspot.com – 0 to 2
http://www.bikinis.eu – 0 to 2
http://www.online-shopping.eu – 0 to 1
http://www.letmeget.com – 2 to 3

I visited many website today and found this PR updation is not too good for previous well ranked websites. I checked JupiterOnlineMedia network websites and other well ranked websites and I noticed most of all websites PR went down.

Recently Google had changed algorithm and very strict about paid linking. In Google webmaster tool they introduced paid links form where you can write about any website that selling or buying a link. Mostly paid linking is used to manipulation of search engine. I visited iwebtool.com; they are also selling links and found that their page rank goes down from 7 to 4. This shows Google is very strict about paid linking and in future Google may penalize website that involved in paid linking.

Improve website ranking with Meta Description

2007-10-15T02:21:00.000-07:00

Hi All,

Major search engines give importance to Meta Description tag. Google like to display Meta description in search result because it believes that Meta description give detail idea about the website content. While creating a Meta Description for your web pages make sure that description don’t comprise of long keyword string because it will count as spam. Well formatted Meta tag will help you improve your Click through ratio.

How to create good Meta for your web pages?
If you want to optimize each and every web pages of your site then it is must necessary to create unique Meta for every pages. Create accurate description that describes each page clearly. You can also give priority to website pages like your home page and other important pages while creating description and for less important pages you can use programmatically generated Meta description. It is quite difficult to create unique description tag for database driven website. In this case you need to create description tag programmatically but make sure that your description does not violet search engine webmaster guideline. Dynamically generated descriptions are not spammy and it must be easy to read and easy understand.
Always write clear facts in website description and make your description descriptive.

Regards,
Bhavesh Goswami.

Duplicate Content caused by URL Parameters

2007-10-04T02:08:00.000-07:00

It is very crucial to fine out how search engine find duplicate content from your site. It is easy to make website very clear and effective if it have 5 to 50 pages but this discussion come into action for large database driven websites. If your website is product base then it should have thousands of pages. Webmaster and site owner need to focus on website page duplication. In most cases duplication start from the URL parameters like session IDs or Tracking IDs.

How tracking IDs and Session IDs cause duplication?Tracking IDs and Session IDs are used to help and store user information and this is the main source of duplication. All user information go through session ID and this will cause duplicate content and create similar pages for different users.

How it will affect search engine ranking?

Search engine try to crawl as many pages identical pages but with session IDs or tracking IDs same page generate number of times and this will become main resource of duplicate content.
Also with session ID URL become user-unfriendly and it will decrease chances of selecting the listing.

How to protect your website from duplicate URL problem?
Here is the clue about protecting your website from duplication. You can ask your developer to re-write URL using .htaccess or any other good URL rewriting tools. Try to make URLs possible sort in length. If your website have number of same page with different session IDs then you can do permanent redirect (301) that will help you much.

How do I know if Google find duplicate pages from my website?Day by day Google and other major searching try to give accurate results and also try to help webmaster for optimizing website. Google is ahead in the race, they have clearly mentioned
1. When we detect duplicate content, such as through variations caused by URL parameters, we group the duplicate URLs into one cluster.

2. We select what we think is the "best" URL to represent the cluster in search results.

3. We then consolidate properties of the URLs in the cluster, such as link popularity, to the representative URL.

Regards,
Bhavesh Goswami,
SEO & Web Promotion Expert.

Google Website Penalty Notification

2007-09-05T03:53:00.001-07:00

While optimizing a website for Google you always think how Google count your effort in spam tactics that violet their webmaster guideline. From 2005 Google was working on website penalty issue. Finally Google had included website penalty notification in Google Webmaster Tool.

In late 2005 Google started to send email notification to webmaster about letting them know about webmaster guideline violation. But due to number of spoof message outside from Google they took out that features before few months.

Now, Google webmaster tool is greater verified site owner, so if you want to know if your SEO tactics violating Google webmaster guideline then you need to register for webmaster tool.

Regional Search Engine Optimization

2007-08-29T23:40:00.000-07:00

It is quite interesting to discuss this topic. Nowadays it’s important to reach to the local targeted audience looking for local information. Search engines are also work to provide more precise result for local searchers. So, competition is really tough and every search engine optimization company needs to focus on this issue.

To target your website for local search engines is most essential part of search engine marketing. Here are some steps that you should keep in consideration

Server Location – Location of your hosting server is most important factor in optimizing website for local search engine. For example if you want to optimize your website for www.google.co.uk or uk.yahoo.com or uk.msn.com then consider to host your web pages in server located in UK.

Significant TLD – Second important thing is TLD (Top Level Domain) of your domain name. It is wise to choose a domain name that has a regional significance. For example co.in domain help you much to get good ranking in www.google.co.in.

Content of Web Site – Content is third and always important factor for website optimization. If you are optimizing web page for uk search engine then try to use uk logically in your web content. It will be easy for search engine to understand who your target audience is and your chances of getting good ranking in targeted region will be higher.

Regards,
Bhavesh Goswami

Google Supplement Result – Goggle Stop to Display Results from their Extended Database

2007-08-09T22:08:00.000-07:00

Google announced from the 1st of August they will stop showing any pages from their supplemental result.

From last week I was constantly monitor on Google site index result and I was amazed that now Google don’t show result from that extended database. I checked number of websites and search for thousand results but I was unable to find any pages under supplement results, so Google take off results from their extended database.

Then I started to digging around Official Google Webmaster Central Blog and there they have clearly mentioned from 31st of July they would stop labeling supplemental result in SERP. Matt (Google Software Engineer) clearly mentioned in his video that many people asked him about site: sitename.com and supplemental results that index in SERP by Google, Matt told don’t worry about supplemental result as Google going to change their algorithm to make search results more specific and accurate, also told that there are at least two changes in Google infrastructure first is deliberately trying to make search result more accurate and second is to change infrastructure to improve quality but as a site benefit it counts result from the site more accurately when it involved in supplemental results.

I think this is enough to understand, if have any other question please leave a comment to discuss this issue in further detail.

Regards,
Bhavesh Goswmai.

Google officially announced unavailable_after meta tag is live

2007-07-29T23:42:00.000-07:00

Hi,

Google unavailable_after meta tag is live

Now it is easy to tell Google about the page which is going to expire. In my last post I wrote about this tag and now this tag is live, you can use this tag from today to tell Google about a page which is going to expire in few days and after predefined time.

For more detail visit following page
Google Unavailable meta tag

Regards,
Bhavesh Goswami.

Google Introduced Site Authentication Features in Google Adsense

2007-07-24T02:44:00.000-07:00

Today morning when I login to my Google Adsense account to check any update I found a new feature call Site Authentication was added.

This new feature will allow Google crawler to access page that require authentication, means password protected page. This feature allows Google crawler to access authenticated page and help to display more relevant ads based on content of particular web page.

Here are steps those are listed on Google Adsense page to getting started with Google Adsense Authentication

1. Enter an authentication rule

Specify an authentication URL and a set of parameters that will allow Google's web crawlers to access your content.

2. Verify your site ownership using Google Webmaster Tools

We will direct you to Google Webmaster Tools, where you can verify that you own the site by uploading a file to it or changing the META tag of a file.

3. View your improved ad targeting

When your authentication rule is verified, you should see better ad targeting on your pages. You can check the status of your authentication rules at any time.

Above text directly copied from Google.com

Negative SEO: Sabotage competitor ranking with Negative SEO

2007-07-17T06:15:00.000-07:00

If you are running online business and your business relies on Google, Yahoo, MSN and other search engine and if your website acquire top position in search then your competitor may try to dominate using negative SEO tactics.

Is this happen with my website? Answer is yes, if your website gain good ranking in search engine then you competitors may sabotage your natural ranking with Negative SEO. Negative SEO require good understanding of search engine algorithm and search engine rules.
So, we can divide SEO into two types
1. Constructive SEO and
2. Destructive SEO

How this destructive SEO tactics harm your website ranking?
Search engines like Google, Yahoo and MSN depend on number links to a website from partners’ website. This rule is simple to understand: “If you have more link back website pointing to your website then your chances of getting higher ranking in search engine is more”. Many webmasters and SEO companies use software that submits your website in thousands of search engines and directories. If your website is fresh website or even old one and you receive thousands of links back in a short period then it will not count in natural linking but consider in artificial linking. Search engine may consider this as a Link Spamming and may banned or sabotage your website ranking. This applies in negative SEO tactics, if you competitor do same for your website then your website ranking will be affect.

Here are different ways to sabotage your natural ranking.

(1) Google Bowling
(2) Tattling
(3) Google Insulation
(4) Copyright Takedown Notices
(5) Copied Content
(6) Denial of Service
(7) Click Fraud

Regards,
Bhavesh Goswami
Free Web Hosting
Indian College Education Forum

10 Fatal SEO Mistakes

2007-06-29T03:52:00.000-07:00

Hi All,

SEO is not a one time process because search engines change their algorithm on regular basis to improve the search result. Some big search engines like Google, Yahoo, MSN, AltaVista, Inktomi, etc change their algorithm to improve visibility of website for the search terms entered by users. So, it is important for SEO Company or individual SEO guru to understand new algorithm and need to make changes accordingly to stay on top in search engines. SEO tactics that may have helped in the past may not help any more in present or in the future.

Here are some fatal SEO mistakes that affect natural search engine ranking of a website. Every SEO must keep following things in mind when they start optimizing a website for their clients.

(1) Start SEO from the beginning: - Some SEO wait for a search engine crawl to crawl website first and then implement SEO, it is highly recommend making website SEO friendly first and then only you should submit it in search engine.

(2) Make your website search engine friendly: - Other big mistake that many SEO’s do is that they don’t make site search engine friendly. To make search engine friendly website, add robotos.txt file and also try to remove query string or argument from the URL of page. Also try to include keyword in url. Make site map clear and easy to navigate so search engine easily follow all pages and can crawl website regularly. Also you can add website map in Google sitemap this will increase the visibility of your web pages in search engine index.

(3) Copying content from other website: - Website content is vital for search engine ranking. Many SEOs directly copy content from other website; this is not a good idea. Write fresh content and try to make content that is useful for users first and then for search engine.

(4) Link Farms: - Some SEO companies participate in Link farms website that provide thousands of link back in short period. It is true that link exchange can help you in improving your search engine ranking but if thousands of websites link back to your website within short period then search engine may banned your website, so never participate in link farms.

(5) Keyword Selection: - Never compete for general keywords, always try to optimize on keyword phrase. If your website is selling Flat Panel TVs then don’t optimize for TV but try to focus on relevant keyword.

(6) Keyword Stuffing in Meta and Content: - Keyword stuffing is BIG NO NO for SEO. Never stuff keywords in your Meta tag. If you put bunch of keywords in your Meta tag then the search engine considers your website as spam.

(7) Excessive use of H Tag: - Head tag acquires good percentage for optimizing a website. Use H tag for most relevant keywords. Make heading tag descriptive and meaning full.

(8) Same Meta tag through out site: - It is very crucial to write unique Meta tag for each and every page. So try to keep Meta tags different for each page. It is more difficult to write different Meta tags for dynamic website but it is important to have unique Meta for every pages.

(9) Waste time in checking website ranking in search engine: - Don’t waste your time in checking website ranking daily in search engine. Spend this time in optimizing website.

(10) Same anchor text on all link back site: - This is very important to use different anchor text for all link back sites. If you use same anchor text then it looks unnatural, so your link anchor text must varied site by site and you will see good traffic from all related anchor terms.

Please Note: This is not a complete list of SEO mistakes. If you have any comments or suggestions about this SEO article then feel free to add them.

Regards,
Bhavesh Goswami,
String Bikinis
Online Shopping

Keyword Glossary

2007-06-23T00:25:00.000-07:00

Hi,

What is keyword proximity?
Keyword proximity describes the closeness between two keywords.

What is keyword density?
Keyword density is the ration of the occurrence of particular keyword or key phrase to the total number of words used in a page.

Try to maintain keyword density from 2% to 8% for optimum search engine ranking.

What is keyword frequency?
Keyword frequency refers to the keyword or keyword phrase appear within the web page.

What is keyword Prominence?
Keyword prominence refers to how prominent keywords are within a web page.

What is keyword cloud?
Keyword cloud is a visual depiction of keywords used on a website; keywords having higher density are depicted in larger fonts.

Regards,
Bhavesh Goswami,
SEO & Web Promotion Expert,
Seo Consultancy
Web Promtion

Google added paid linking form in Webmaster Tools

2007-06-13T22:27:00.000-07:00

Hi,

From last couple of months Google was saying that they will be hard on paid linking. In Search Marketing Expo conference they have discussed regarding paid linking issues.

In Google webmaster tools they have added a Report paid links form. So, anyone can suggest Google if any website provide paid linking. This is not clear that how Google will take action to such paid linking websites but it is clear that Google now squeeze algorithm to take some hard action to paid linking websites.

This action will be very painful for new website owner who are seeking quick position in Google and participated in paid linking. Google had clearly written that they do not like paid linking at all, so avoid paying for a link and try to improve your searching ranking using all ethical SEO tactics.

Also in Google Webmaster Tool they also rename re-inclusion request to Submit a reconsideration request

Regards,
BHAVESH GOSWAMI,
SEO & Web Promotion Expert,
Seo Consultant
Web Promotion Help

Google Webmaster Guideline – Updated

2007-06-11T23:53:00.000-07:00

Hello Friends,

Recently Google has updated webmaster guideline, in webmaster guideline Google had written more specific information under Quality Guideline – specific guideline

Hidden Text or hidden links – information about hidden text and hidden links
Cloaking and Sneaky redirects – Information about Cloaking, Java Script Redirects and Doorway pages
Automated quires to Google
Load pages with irrelevant keywords – Information about Keyword Stuffing
Duplicated content – Information about Duplicate Content and how to protect your website from getting banned due to duplication
Pages created that install virus, Trojan, or other badware – Information about websites that spread virus and Trojan and how Google react on such websites
Doorway pages – Information about Cloaking, Sneaky JavaScript Redirects and Doorway pages
Unique content with helpful information that make users to stay on your website – Information about unique content that effect on website ranking.

Regards,
BHAVESH GOSWAMI.

Link Building – In the Eye of Search Engine

2007-06-01T01:04:00.000-07:00

What is link exchange and how to do it?
Simply saying link exchange means placing link of website on other websites. To start link exchange contact other website and convince them to place your website link on their website and in return add their website link on your website. This is called link exchange partnership.

How link exchange help in promoting my website?
Once your website is ready from all programming and design aspects then how do you get traffic on your website. Do increase your website traffic you need to contact other website and request them to place your link and if they find your website useful for their visitors then only they will place a link of your website. Now if user come to your partners website and found your link and by this way your website get popularity and if your content and website provide useful information then user regularly come to visit your website. Exchanging link is cheapest way to start building a targeted traffic to your website.

Advantages and Disadvantages of link exchange?
It is true that link exchange will help you in promoting website through search engine but only if its done right otherwise your website get banned in search engine.
Advantages
Search engine regularly visits websites that already indexed and if search engine find your website link then crawler visit your website and cached your website by this way search engine knows about your new website and indexing website in their search result.
Once you have hundreds of link pointing to your website
Link from a related website is more efficient then non related website. If you have few websites provide relevant information to your website then your website will get more targeted traffic.
Link exchange will also help in improving website search engine ranking. Text link is more powerful compared to image link. Website linking to your website has a keyword link then chance will be higher to getting good search engine position.

Disadvantage
Webmasters often did mistake in judging relevancy of a website. If you do link exchange with unrelated sites then it will not help you in getting good search engine ranking. Also in some cases website get banned due to excessive irrelevant links.
Beware of the companies provide large amount of unrelated links to your website. This type of service count in link farms or FFA (Free For All) which will done good damage to your website. Link farms provide link back from the irrelevant web pages that have been created sole purpose to improve incoming links to a website. If search engine find large amount of link back from irrelevant website then your website will be banned from SERP.
Google and other search engine have problem in crawling links from Java Script. If a website provide link back using java script then it will not count as incoming link.

How to check inbound links?
You did a good practice and your website got hundereds of link back but it is unfair to say that search engine will find each and every sites that have placed a link to your website. It is possible that search engine show few sites as your inbound links. Now I am going to give you an example of a website Promotional Pencils this site has hundreds of inbound link but in Google database it show no more then 30 inbound links. To check it open www.google.com and write
link:www.promotional-pens.us and you will see the result that display inbound links.

Regards,
BHAVESH GOSWAMI,
Seo Blog
Web Promotion Help

Google Supplemental Result – How to get out of Supplemental Result

2007-05-23T04:31:00.000-07:00

What is Google Supplemental Result?

Simply saying Google Supplemental result means pages that are not valuable in the eye of Google. Once Google find such pages he sort out pages and put them in supplemental result.

Is supplemental result affecting my overall ranking?

Most probably YES. If Google show most of your web pages in their supplemental result then your website ranking will be down. Supplemental results means Google don’t like those pages and not like to index them in their main index. So overall your website pages will be drop and as well your ranking. If you have a static small website then you can probably manage all pages of your website and make them different from all other pages but supplemental result problem very common in big dynamic site where webmaster cant distinguish enough from other pages and Google through pages in their supplemental index and will not crawl those pages regularly. Pages showed in Supplemental results are still show in Google Cache but Google cached page before month or more. This shows Google not like to visit this page often and don’t like to index.

How to get out of Google Supplemental Result?

This is very crucial for every webmaster to make site search engine friendly so search engine call crawl each and every page and include pages in their index. Once site is ready webmaster need to check content of each and every page, Meta, title and description. It must be different from all other pages. If you have deep linking then put a direct link on home page of your website so Google find it easily and love to crawl page regularly. Other important thing you need to consider is URL, make sure URL do not contain query string, hyphen and numbers. In Google Webmaster Guideline they have clearly mentioned

If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

BHAVESH GOSWAMI,
SEO & Web Promotion Expert,
SEO Blog
Web Promotion Help

Compete – A New Traffic Ranking Released

2007-05-18T22:32:00.000-07:00

Hi All,

Today morning when I started my browser I found one other tool including in bottom right corner of Firefox. When I place my mouse over the toolbar I found that it shows compete ranking. Then I started to search around on net to find more information about compete ranking. For one of my website I compare compete ranking and Alexa ranking and both have vast difference. So, I started to study compete ranking in detail.

Compete was created in 2000 to organize the clicks made through web. I found that vast difference between compete ranking and Alexa ranking for my website. Compete basically count site traffic and engagement metrics based on daily browsing activities of internet surfers for U.S users. Compete shows ranking for the website visitors only from U.S. Internet population, while Alexa shows data from all over the country. So compete is more specific tool for U.S. Compete was created by expert in mathematics, statistics and the data sciences to aggregate, transform, enhance and normalize data in order to estimate U.S. Internet Traffic.

Compete also warn you of spy ware, phishing, online scam and other potentially malicious websites. Compete team also work on searching the web to short out sites that provide software download service offer unwanted adware and spyware.

For more details visit http://www.compete.com

Regards,
BHAVESH GOSWAMI,
SEO & Web Promotion Expert.

Hidden facts about Meta Tag

2007-05-03T05:10:00.000-07:00

Hi,

As we all know main SEO efforts start from optimizing a website for search engine. Once site is ready to submit in all search engines like Google, Yahoo, MSN, AltaVista, etc, but before submitting your website in search engine you need to revise all SEO efforts that may heart your ranking as well improve your ranking. Many SEO did same mistake in optimizing their Meta Tags include Meta Title, Meta Description and Meta Keywords. SEO must need to do deep research while choosing keywords for website. This is most crucial task in success of a website. To find keyword you can use overture keyword suggestion tool developed by Yahoo. Write appropriate word in keyword suggestion tools and when you have a list of keywords for a site then short list most important keywords. Try to use keyword phrase or terms that you think user will type while they are searching for your product through search engine. If you are own a hotel and want traffic from search engine then you probably don’t need to optimize for Hotel as this is generalize keyword but if your hotel located in Ahmedabad then better to concentrate on Hotel in Ahmedabad. For this keyword your chances will be more compare to hotel and you will receive targeted users. This applies for all business and service provider websites.

Now you are clear what you want your website to do and also complete list of keywords. Now first initiative is to optimize your Meta Tags.

Here are three main hidden facts where most SEOs did mistake.

Keyword Density: - Most SEO and Web Promotion experts do not follow quality guideline provided by Google. Your title length should be 6 to 12 words maximum, your description length should be 12 to 24 words maximum and finally your keyword length should be 24 to 40 words. At the beginning of title tag, description tag and keyword tag put most effective keyword of your website. Try to repeat the keywords, for which you optimize, at least two times in Meta tags but its better if you use keyword phrase. Using keyword phrase will improve your keyword density and your website chance of getting good ranking in search engine.

Avoid Stop Words: - One other hidden thing in optimizing Meta tag is stop words. Probably most SEOs forget to keep watching on search engine stop words. Search engine stop words are those words that search don’t crawl and not help in improving search engine ranking.

Search Engine Stop Words:- I, a, about, an, are, as, at, be, by, com, de, en, for, from, how, in, is, it, la, of, on, or, that, the, this, to, was, what, when, where, who, will, with, und, the, www

If it’s possible then try to keep above mentioned words away from your title tag. It is not possible to write sentence without above stops words but you can control above words by other ways.

Regards,
BHAVESH GOSWAMI

Official Google Webmaster Central Blog Building link-based popularity

2007-04-24T05:19:00.000-07:00

Hi,

Refer this link to find more information about how to improve link popularity of a website

http://googlewebmastercentral.blogspot.com/2006/12/building-link-based-popularity.html

Regards,
BHAVESH

Google Adsense and Non-google Adds

2007-04-12T20:45:00.000-07:00

Hi,

I regularly visit many forums to see the problems of different webmasters. While browsing through forums i found many postings related to Google Adsense and non-google adds and Yahoo Publishers adds on same page. I found many webmasters are confused in showing Google and Yahoo Ads on same page. From last three years i am also involved in Google Adsense and Google Adwords campaign and i constantly monitor effects of both adds on same page of my website. I placed Google ads and yahoo ads on same page of my website. Before placing contextual ads i checked my website ranking in google and it was on around 50 for most competitve keywords. I made one file that listed all keywords on which we are good position. Then after i placed both adds on the home page of my website and found that day by day our position lacking in the eye of Google.

Finally from this research i come to know that if someone put google adsense and yahoo publishers ads or any kind of other contextual adds on same page, website result start vanish. Then i wrote to Google about publishing non google contextual adds on same page and i got following reply from Google Adsense team

if you choose to place non-Google ads on the same site orpage as Google ads, it should always be clear to the user that the ads areserved by different advertising networks and that the non-Google ads haveno association with Google.

For more information regarding google adsense issue visit http://www.google.com/adsense_help where you can post your questions.

So, it is clear that you cant use Google and Yahoo ads on same page.

Once i removed yahoo adds from my webpages my ranking improved and now my websites are on good position in Google.

Regards,
BHAVESH GOSWAMI,
bhavesh.seo@gmail.com
SEO & Web Promotion Expert.

Link Poularity - Important Factor to Get Good Search Engine Ranking

2007-04-10T23:25:00.000-07:00

Link popularity of a website is the main factor that affects your website ranking in search engine. Compare to other search engines Google give high weight age to a link that pointing to your website. While running link exchange campaign for a website you must beware of link farms and FFA (Free For All) type of website. This type of link back will drain out your search engine ranking. Look for quality link back instead of quantity.

Before proceeding to link exchange you need to know what link popularity is and how it affects your website ranking. Link popularity is known as the number of website that link to your website. These type of links are called inbound links and to check inbound links to your website type link:www.yourdomainname.com in Google. Search engine spider crawl website and track the links that point to your website to give raking in their SERP. Quality of a website is important than quantity for good ranking. You will find websites that have thousands of link back they still struggle to get higher ranking and other website with fewer but quality link back that rise to the top in search engine.

Calculate Inbound Links: If you want to see inbound links in the eye of Google then type link:www.yoursitename.com and it will display all inbound links that point to your website. On the web you can search for inbound link checker tools that will show all link back sites that searching will not show in their search result.

How Google Measure Link Popularity: If you have hundreds or thousands of websites linking to your website and if your website still struggling to get higher ranking than your probably need to check the relevance of the website that point to your website. If you own a website that selling Clothing and Accessories and you got around 1000 link back. Now link popularity come in picture, Google will check each and every website linking to you and check the relevancy of the topic of the website and if find websites that nothing do with the topic of your website then your website rank will effect adversely or you website may get banned for excessive irrelevant links. So, before starting link exchange campaigning study your website and then search for relevant website but do not link back to the competitors because it will drive your customer to other shop.

How to get quality links: Quality always wins again quantity. How do I find a quality link back to my site? This is the most common question in every one mind while they optimizing their website for search engine. To get quality link back you need to write an article. Google and all other search engine love to crawl text links through article. So, write down article about your product and service and include your website link at the end of the article or you can also use your sign in which can use a link to your website. By this way you will get one quality link back. Submit this article in website that allow you to publish your article.

Other way of getting a quality link back is Blog. Recently Google and other search engine give high weight age to the links that come from blogs do posting in your blog daily. Search engine will regularly crawl blogs and your chance for getting good ranking will be higher.

Here you can find a link of Google authorized blog. Please refer this link for more idea

http://googlewebmastercentral.blogspot.com/2006/12/building-link-based-popularity.html

Bhavesh Goswami,
SEO & Web Promotion Expert.
Cell No :- 9879520723

On page optimization

2007-04-03T20:08:00.000-07:00

Good SEO must consider two main optimization strategy to get high ranking and good traffic through search engine

On Page Optimization and Off Page Optimization

Here we will discuss about ON PAGE OPTIMIZATION STRATEGY

On page optimization tactic is very useful in getting ranking in your website SERP result. On page optimization will not boost your ranking in search engine but it will help you better in achieving high ranking. On page optimization strategy involve modification in your web page html code, improve keyword density in URL, meta tags, on page content optimization, heading tag (H1 Tag), text links and outbound links. If you keep on page optimization in your mind before submitting your website then you can stand in a queue for getting high ranking otherwise you will be responsible only for your ranking.

Choosing a right keyword for a page

Select most appropriate keywords to optimize your web page. Use following tool to select your keyword http://inventory.overture.com/. Your website success mainly depends on the selection of your keyword.

Keyword optimization

Make sure your keyword must appear in your Meta tags at least one time, also wise selection of keyword phrase in your title tag, description tag and keyword tag will help you in getting targeted users. Stay away from keyword stuffing in your meta tag, keyword stuffing will boost your website ranking in short period but you will enjoy the ranking for short period and once search engine find stuffing your website will loss the ranking and may search engine block your website from their result page.

Using H1 tag for a specific keyword

Heading tag is also important factor for your on page optimization practice. Make sure you have h1 tag in your content. Also it is good if H1 tag appear only one time in your content.

Use Bold tag for appropriate keywords

Search engine will give importance to the word that written in bold or italic letter. Make sure bold and italicized text appear only two or three times in your content otherwise Google consider it as a black hat tactic and may banned from search result.

Use ALT Tag for Image

Alt Tag will also help you in on page optimization. Place an appropriate keyword under ALT Tag of image.

If you have any further question in your mind for on page optimization than please don’t hesitate to contact me.

Thanks & Regards,
Bhavesh Goswami,
SEO & Web Promotion Exper

Optimize Image for Search Engine

2007-03-16T21:06:00.000-07:00

Hi,

How are you all? Hope you all are doing well.

Here i am going to discuss one other issue related to optimizing a website for search engine. As we all know Image is very important part for visual representation of a website. Image will say mch more about your website and choosing a image that reflect your business is a very typical and important task. Your website image will say much more about your business or product. So, it is very important to optimize a image of a website for search engine. Choose an image that make sense otherwise you will loose your visitors.

How to optimize a website for Google Image Search?

Giving a name to image is most important. If your website sell gift products than give a meaningful name to an image. Instead of using image1.jpg give a name babygift.jpg or anything else that show the name of your product or service.

Dont forget to include Alt Tag for your image. Alt tag is also important from SEO point of view because search engine will never crawl an image but it include ALT TAG text in their search result.

We know that loading of a website is very important and it directly influence the performance of website visitors experience. Size of image can create long time to load web page if images are not well optimized. Try to compress image using photoshop option "Save for Web (Alt + Ctrl + Shift)". Also you can use any image editing software available in market to compress a website.

If you still have problem in optimizing an image for search engine please do reply on my email address bhavesh.ic@gmail.com

Keep in touch.

Will disucss more on other issues related to SEO in next session.

Thanks & Regards,
BHAVESH GOSWAMI
SEO & Web Promotional Expert.

Important SEO Tactics that your competitors have

2007-03-12T22:33:00.000-07:00

Hi,

I am in this filed from last 3 years and searching around the net for finding some high ranked websites. I deeply crawl many websites that ranked high in SERP for specific keywords and after studing their website i found some minor but most effective tactics that other webmasters dont use. I found many small mistake that cause big problem in ranking. I advice all SEOs looking for high ranking must consider following tactics.

PAGE TITLE : Simple but Attractive

I found many websites that stuffed number of keywords in their website title and i shocked when i visited some website that have used around five to six lines in their title. I advice those webmaster who are using accessive keywords in their title. Try to make your title length around 12 words and maximum 60 characters. Google and other search engine will not crawl title that is too long and also if stuffed number of keywords than you are near to get banned because your chance for getting high ranked is better but after sometime when search engine will able to find keyword stuffing than your site will be get banned from their result. So, make your site title more effective and easily readble to both your website visitors and also search engine.

Clean and eye catching web site design

This is not part of SEO or web promotion but SEO must keep in mind that site must look good so visitors like to visit site often. Clean and attractive site design drive user to come to your website and also marketing your website to their friends and relative. One of the site i refer to many of my friend is NEOSTREAM.com because i like this website. So, mouth advertising will also help you website in building good user base. Also site must be easily accessible. All important pages about your product or service must clearly visible to user. This will also help search engine to crawl all important pages. If you have deep linking on your site that create a sitemap so search engine find your website easily.

On page keywords

Make sure you have well optimized content on your index page because your index page is most important from search engine point of view. Search engine often visit your home page and than find inner pages of your website. Make sure you have liste all important keywords in your content but beware of keyword stuffing again. Try to use keyword phrase that you think website visitor may use to find your website.

Relevant Link

Try to get some quality link back from the relavent site. The site that link to your website must have relevant topic, atleast PR 4, page where they will place your link must be crawled regularly by all search engine otherwise it will be useless. Avoid link back from FFA type websites.

We will discuss it in detail later but i want to advice all SEO to follow these steps because these tactics will surely help their website to get ranked high in Search Engine.

How to start with New Website?

2007-03-11T22:47:00.000-07:00

Hello Friends,

How to start with a newly developed websites? This most common and important question that every SEO guys have in their mind. Once website is ready main work of SEO starts from optimizing it for search engine so search engine can find each and every page easily and can crawl whole website regularly. Some SEOs doing one big mistake that make site hard to crawl inner pages. First go thorugh the whole website and check the content and URL of the websites. Make sure URL must contain the main keyword like if you have any subpage than the URL must be

http://www.yourdomainname.com/keyword.php

or if you have subdomain than

http://keyword.yourdominname.com

Search engine higly relay on the URL of the website so make sure that your sub pages and sub domains contain keyword.

Other thing is that look deeply in the content of the each and every pages. As we all know Content is King so make sure website content is well optimized and contain relevant keywords ane key phrases. Once you have checked URL and content other thing is to keep in mind is that backlink. Avoid FFA (Free For All) type of backlink, your main focus is get good link partners or you can also search for instant link back provider. Beware of SEO companies stating that they will provide thousands of backlinks to your website because if search engine find thousands of backlink in a month or two than your website probably near to death(banned). Never try to cheat search engine otherwise you have to pay for it.

One simple and effective way is to post your website link in some good related forum. I manange one big forum and daily i found number of adult posting and we delete it from our result so go for targeted traffic and aviod to post your website in every forum. First search for the forum that related to your website topic and than post information about your service or product whatever you are selling or provide to the customer.

So these are the small but main features that affect highly on raking your website in SERP.

If you have any problem with your website than you can contact me on my email id bhavesh.seo@gmail.com

Here are some websites that i manage

Promotional Pens

Indian Matrimonial

Thanks & Regards,
BHAVESH GOSWAMI.

What wil be the future of SEOs?

2007-03-07T04:12:00.000-08:00

Hi,

First let me introduce little about my self. My name is Bhavesh Goswami and working in a USA based company. I am with this company from last 3 years and working as a Search Engine Optimization Expert and Web Promotion Expert. I did SEO on many websites and most of them are on good position in Google for our most relevant keywords.

I created this blog specially to discuss about the future of the guys working as SEO. As we all know that the future of any company or website depends on SEO but have you ever think on what we are depending? Obviously on search engines like Google, Yahoo, MSN, AltaVista, etc. What will be future of SEOs? I am seriously worried about this question. Now competitions are very tuff and website owners now focusing on advertise in Search Engine, Directories, Channels and Radio. Sometime I scream in my dream while thinking, what happen if Google will only focus on advertising and if Google will not crawl website regular to provide high potential to their paid advertisers. This is really a serious issue and I think all SEOs and Web Promotion experts need to think about it.