Google Webmaster Tool Navigation

Hi All,

On 1st July Google launched a navigation in Google Webmaster Tool to make it easy for the webmaster to understand.

Now the navigation system works accordingly to the Google search:

Search Appearance : This contain structure data, data highlighter, HTML improvement and sitelinks. Site appearance helps Google to understand website content also notify if there are any potential issue with the HTML.

Search Traffic :  Here you can find information about which keywords are performing well, links point to your website and internal linking structure.

Google Index : Here you can analyze how google indexed your website, which keywords are mostly used in your content and also you can remove unwanted or 404 pages using Remove URLs.

Crawl : This is most essential for all webmaster, here you can see during crawling of your website Google find any issue with your website which shows in Crawler Error. Crawler stats shows statistics how many pages Google crawled in a day and how many kilobytes downloaded per day. Fetch as google bot where you can force Google to index your page or a page and all linked page. Blocked URLS shows which pages are blocked through robots.txt file also you can test if any pages blocked with incorrect robots file. Sitemap you can submit your XML sitemap here for regularly crawling of your website.

Regards,
Bhavesh Goswami.

Warning to website that participate in paid linking

Google is now going to be very strict to website that selling or passing a page rank. In recent Google updates they gave reminder to all websites who are selling or passing link to manipulate page rank and website ranking. Beware if you are one of them, Google count this technique as a violation of their quality guideline and website losing their trust in search ranking.

Many websites already affected with paid linking violation. In Google Webmaster Tool if its showing a notification message stating that Google found some unnatural or unethical links point to your websites or your website point to other website to only passes page rank, this is indication that you lost trust rank in Google search result page.

You can still offer paid link but make sure that all links point to out to other website must be with rel="nofollow" attribute. If you think your website rank went down then it might be possible your website lost trust rank in search result. Try to remove links that pass page rank or link them with nofollow attribute. If you got a penalty for paid linking then after above correction you need to submit reconsideration request. If you had a manual webspam action then someone from Google Team will review your website and you will be notified with the status if your application was rejected or granted.

Google also warn that they take this issue seriously. If you want to rank high or maintain your current ranking then do not participate in Paid Link or Buying a link. Always use nofollow attribute when participate in Paid link. If you caught in to buying links then your website might loss trust rank, loss page rank or in worst case will be removed from Google search result.

So, try to follow Google Quality Guideline, only use white-hat SEO tactics, never participate in link farm or paid link, don’t do keyword stuffing, try to make your website for your visitors not for search engine.

Regards,
Bhavesh Goswami.

Google Webmaster Disallow Tool to remove unnatural links

Hi All,

This is extremely important for all webmaster, Google taking serious action when they found unnatural links, paid links or link scheme during crawling. Sometimes webmaster participate in link scheme to manipulate natural search engine ranking and sometimes we dont have control on unnatural links that point to our website. These unnatural links might harm search engine ranking. Lots of website traffic and ranking goes down because of this unnatural and spammy links on which webmaster dont have any control.

World's top search engine Google today announced a new tool to remove such links. In a webmaster tool they introduced a new tool in which you can tell Google to disallow unnatural links that point to your website while accessing website. This is amazing feature and lots and lots webmaster will get benefit from it. Its always headache to remove these type of unnatural links and Google did a wonderful job to remove such links from the account.

Open this link: http://www.google.com/webmasters/tools/disavow-links-main

Then you need to select website for which you want to remove unnatural links.
Now click on Disallow Link button then you will be prompted to upload a file with the link that you want to disallow.

Here is the file format that you need to upload

# Contacted owner of spamdomain1.com on 7/1/2012 to

# ask for link removal but got no response

domain:spamdomain1.com

# Owner of spamdomain2.com removed most links, but missed these

http://www.spamdomain2.com/contentA.html

http://www.spamdomain2.com/contentB.html

http://www.spamdomain2.com/contentC.html

Once file uploaded for disallow Google need to recrawl and reindex website and it will take few weeks to take into consideration of link disallow request.

For more details visit: http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow-links.html

Regards,
Bhavesh Goswami

Google Annnounce Webmaster Academy Program

Google Webmaster Academy

In recent update as on 22^nd May 2012 Google introduced a Google Webmaster Academy. If you are developing a new website then you must go through this material. This online academy provides practical tutorial. If you are new to SEO and want to start learning optimization process then you must go through this tutorial. This tutorial includes with all important topics that helps to optimize your website and how to improve indexing and ranking of your website.Also this helps you to understand Google Webmaster Tool features and how you can utilize it for better ranking.

To see in depth click on this link: Google Webmaster Academy Program

Regards,

Bhavesh Goswami.

Important of HTML Tags in SEO

If you are webmaster and not sure which HTML elements are important in website optimization then you must read this post.

Bold Tag < bold >< /bold >: This tag is important only if you want to make a special word more stylish it will nothing to do with SEO. If you bold your keywords then search engine will only consider it as stylish font and will not give any importance.

Strong Tag < strong >< /strong >: This tag represents important of particular word. If you want to optimize your website for specific keyword then use < strong > tag instead of < b >.

Italic Tag < i >< /i >: This tag represent a word that is represent alternative word or mood. Use this tag to identify a name, technical term, designation, natural phrase from other language, etc…

Emphasis < em >< /em >: This tag is different then Italic Tag because the Emphasis represent the word that is intend to stand out of the paragraph. If you want to give an important to word then strong tag is more appropriate.