Hi All,
Major search engines give importance to Meta Description tag. Google like to display Meta description in search result because it believes that Meta description give detail idea about the website content. While creating a Meta Description for your web pages make sure that description don’t comprise of long keyword string because it will count as spam. Well formatted Meta tag will help you improve your Click through ratio.
How to create good Meta for your web pages?
If you want to optimize each and every web pages of your site then it is must necessary to create unique Meta for every pages. Create accurate description that describes each page clearly. You can also give priority to website pages like your home page and other important pages while creating description and for less important pages you can use programmatically generated Meta description. It is quite difficult to create unique description tag for database driven website. In this case you need to create description tag programmatically but make sure that your description does not violet search engine webmaster guideline. Dynamically generated descriptions are not spammy and it must be easy to read and easy understand.
Always write clear facts in website description and make your description descriptive.
Regards,
Bhavesh Goswami.
Monday, October 15, 2007
Thursday, October 4, 2007
Duplicate Content caused by URL Parameters
It is very crucial to fine out how search engine find duplicate content from your site. It is easy to make website very clear and effective if it have 5 to 50 pages but this discussion come into action for large database driven websites. If your website is product base then it should have thousands of pages. Webmaster and site owner need to focus on website page duplication. In most cases duplication start from the URL parameters like session IDs or Tracking IDs.
How tracking IDs and Session IDs cause duplication?Tracking IDs and Session IDs are used to help and store user information and this is the main source of duplication. All user information go through session ID and this will cause duplicate content and create similar pages for different users.
How it will affect search engine ranking?
Search engine try to crawl as many pages identical pages but with session IDs or tracking IDs same page generate number of times and this will become main resource of duplicate content.
Also with session ID URL become user-unfriendly and it will decrease chances of selecting the listing.
How to protect your website from duplicate URL problem?
Here is the clue about protecting your website from duplication. You can ask your developer to re-write URL using .htaccess or any other good URL rewriting tools. Try to make URLs possible sort in length. If your website have number of same page with different session IDs then you can do permanent redirect (301) that will help you much.
How do I know if Google find duplicate pages from my website?Day by day Google and other major searching try to give accurate results and also try to help webmaster for optimizing website. Google is ahead in the race, they have clearly mentioned
1. When we detect duplicate content, such as through variations caused by URL parameters, we group the duplicate URLs into one cluster.
2. We select what we think is the "best" URL to represent the cluster in search results.
3. We then consolidate properties of the URLs in the cluster, such as link popularity, to the representative URL.
Regards,
Bhavesh Goswami,
SEO & Web Promotion Expert.
How tracking IDs and Session IDs cause duplication?Tracking IDs and Session IDs are used to help and store user information and this is the main source of duplication. All user information go through session ID and this will cause duplicate content and create similar pages for different users.
How it will affect search engine ranking?
Search engine try to crawl as many pages identical pages but with session IDs or tracking IDs same page generate number of times and this will become main resource of duplicate content.
Also with session ID URL become user-unfriendly and it will decrease chances of selecting the listing.
How to protect your website from duplicate URL problem?
Here is the clue about protecting your website from duplication. You can ask your developer to re-write URL using .htaccess or any other good URL rewriting tools. Try to make URLs possible sort in length. If your website have number of same page with different session IDs then you can do permanent redirect (301) that will help you much.
How do I know if Google find duplicate pages from my website?Day by day Google and other major searching try to give accurate results and also try to help webmaster for optimizing website. Google is ahead in the race, they have clearly mentioned
1. When we detect duplicate content, such as through variations caused by URL parameters, we group the duplicate URLs into one cluster.
2. We select what we think is the "best" URL to represent the cluster in search results.
3. We then consolidate properties of the URLs in the cluster, such as link popularity, to the representative URL.
Regards,
Bhavesh Goswami,
SEO & Web Promotion Expert.
Wednesday, September 5, 2007
Google Website Penalty Notification
While optimizing a website for Google you always think how Google count your effort in spam tactics that violet their webmaster guideline. From 2005 Google was working on website penalty issue. Finally Google had included website penalty notification in Google Webmaster Tool.
In late 2005 Google started to send email notification to webmaster about letting them know about webmaster guideline violation. But due to number of spoof message outside from Google they took out that features before few months.
Now, Google webmaster tool is greater verified site owner, so if you want to know if your SEO tactics violating Google webmaster guideline then you need to register for webmaster tool.
In late 2005 Google started to send email notification to webmaster about letting them know about webmaster guideline violation. But due to number of spoof message outside from Google they took out that features before few months.
Now, Google webmaster tool is greater verified site owner, so if you want to know if your SEO tactics violating Google webmaster guideline then you need to register for webmaster tool.
Wednesday, August 29, 2007
Regional Search Engine Optimization
It is quite interesting to discuss this topic. Nowadays it’s important to reach to the local targeted audience looking for local information. Search engines are also work to provide more precise result for local searchers. So, competition is really tough and every search engine optimization company needs to focus on this issue.
To target your website for local search engines is most essential part of search engine marketing. Here are some steps that you should keep in consideration
Server Location – Location of your hosting server is most important factor in optimizing website for local search engine. For example if you want to optimize your website for www.google.co.uk or uk.yahoo.com or uk.msn.com then consider to host your web pages in server located in UK.
Significant TLD – Second important thing is TLD (Top Level Domain) of your domain name. It is wise to choose a domain name that has a regional significance. For example co.in domain help you much to get good ranking in www.google.co.in.
Content of Web Site – Content is third and always important factor for website optimization. If you are optimizing web page for uk search engine then try to use uk logically in your web content. It will be easy for search engine to understand who your target audience is and your chances of getting good ranking in targeted region will be higher.
Regards,
Bhavesh Goswami
To target your website for local search engines is most essential part of search engine marketing. Here are some steps that you should keep in consideration
Server Location – Location of your hosting server is most important factor in optimizing website for local search engine. For example if you want to optimize your website for www.google.co.uk or uk.yahoo.com or uk.msn.com then consider to host your web pages in server located in UK.
Significant TLD – Second important thing is TLD (Top Level Domain) of your domain name. It is wise to choose a domain name that has a regional significance. For example co.in domain help you much to get good ranking in www.google.co.in.
Content of Web Site – Content is third and always important factor for website optimization. If you are optimizing web page for uk search engine then try to use uk logically in your web content. It will be easy for search engine to understand who your target audience is and your chances of getting good ranking in targeted region will be higher.
Regards,
Bhavesh Goswami
Thursday, August 9, 2007
Google Supplement Result – Goggle Stop to Display Results from their Extended Database
Google announced from the 1st of August they will stop showing any pages from their supplemental result.
From last week I was constantly monitor on Google site index result and I was amazed that now Google don’t show result from that extended database. I checked number of websites and search for thousand results but I was unable to find any pages under supplement results, so Google take off results from their extended database.
Then I started to digging around Official Google Webmaster Central Blog and there they have clearly mentioned from 31st of July they would stop labeling supplemental result in SERP. Matt (Google Software Engineer) clearly mentioned in his video that many people asked him about site: sitename.com and supplemental results that index in SERP by Google, Matt told don’t worry about supplemental result as Google going to change their algorithm to make search results more specific and accurate, also told that there are at least two changes in Google infrastructure first is deliberately trying to make search result more accurate and second is to change infrastructure to improve quality but as a site benefit it counts result from the site more accurately when it involved in supplemental results.
I think this is enough to understand, if have any other question please leave a comment to discuss this issue in further detail.
Regards,
Bhavesh Goswmai.
From last week I was constantly monitor on Google site index result and I was amazed that now Google don’t show result from that extended database. I checked number of websites and search for thousand results but I was unable to find any pages under supplement results, so Google take off results from their extended database.
Then I started to digging around Official Google Webmaster Central Blog and there they have clearly mentioned from 31st of July they would stop labeling supplemental result in SERP. Matt (Google Software Engineer) clearly mentioned in his video that many people asked him about site: sitename.com and supplemental results that index in SERP by Google, Matt told don’t worry about supplemental result as Google going to change their algorithm to make search results more specific and accurate, also told that there are at least two changes in Google infrastructure first is deliberately trying to make search result more accurate and second is to change infrastructure to improve quality but as a site benefit it counts result from the site more accurately when it involved in supplemental results.
I think this is enough to understand, if have any other question please leave a comment to discuss this issue in further detail.
Regards,
Bhavesh Goswmai.
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