Google Annnounce Webmaster Academy Program

Google Webmaster Academy

In recent update as on 22^nd May 2012 Google introduced a Google Webmaster Academy. If you are developing a new website then you must go through this material. This online academy provides practical tutorial. If you are new to SEO and want to start learning optimization process then you must go through this tutorial. This tutorial includes with all important topics that helps to optimize your website and how to improve indexing and ranking of your website.Also this helps you to understand Google Webmaster Tool features and how you can utilize it for better ranking.

To see in depth click on this link: Google Webmaster Academy Program

Regards,

Bhavesh Goswami.

Important of HTML Tags in SEO

If you are webmaster and not sure which HTML elements are important in website optimization then you must read this post.

Bold Tag < bold >< /bold >: This tag is important only if you want to make a special word more stylish it will nothing to do with SEO. If you bold your keywords then search engine will only consider it as stylish font and will not give any importance.

Strong Tag < strong >< /strong >: This tag represents important of particular word. If you want to optimize your website for specific keyword then use < strong > tag instead of < b >.

Italic Tag < i >< /i >: This tag represent a word that is represent alternative word or mood. Use this tag to identify a name, technical term, designation, natural phrase from other language, etc…

Emphasis < em >< /em >: This tag is different then Italic Tag because the Emphasis represent the word that is intend to stand out of the paragraph. If you want to give an important to word then strong tag is more appropriate.

Google Updates - Better Meta Title in Search Result

Hi,

As we all know Page Title or Meta Title is the most important factor in better ranking in search result. Writing a descriptive and informative page title led to a top position in different search engines. Google recently updated blog that contain information about how they improved their robot to show a better page title in their search result. They give advise to write a descriptive, informative and unique page title.

In some cases when Google unable to find page title or find page title less informative or not related to search query, in that case Google fetch page title from within the page, from ODP (Open Directory Program) or from any other source where they find Title informative and related to user search query.

For example if you title is like:

Example Meta Title: SEOFuture Blog Spot – Home Page

This title is less informative and search engines will unable to find any relevant keywords from the page title. In this case they will show page title from the other resources specified above.

In some case webmaster uses same Page Title for all pages and it is hard to differentiate page that related to user search query. Google try to find most relevant page title that comply with user search keywords and substantially it improves the click through ratio and help user to find most relevant website they are looking for.

Regards,
Bhavesh Goswami.

Trouble Accessing GTalk after 2 Step Verification

Hi All,

Recently lots of Gmail accounts hacked and to prevent hacking Google offer 2 steps verification. Many of Gmail users followed verification process but after that Gtalk is not working. After 2 steps verification code if you try to singin to Gtalk account it will show Wrong Password error.

Here is the solution of Gtalk Wrong Password Error:

1. Go to account setting: Go to Edit link of 2 Step Verification if you wish to change verification method or backup verification code.

2. To use other apps again go to Account Setting and then click on edit button for Authorising applications & sites. Once you click on the Edit link you will see a Tab

"Step 1 of 2: Generate new application-specific password". Here enter Gtalk and you will receive Password that you need to use in your Gtalk account and it will work as before.

I hope this information help you to access your Gtalk account as before.

Regards,
Bhavesh Goswami.

Skype is now Product of Microsoft

Hello Friends,

Today Skype officials announced that the deal between Microsoft and Skype has been closed and skype is now a division of Microsoft. Click below link to read full official article

Tony Bates Weighs in on Microsoft's Acquisition of Skype

Regards,
Bhavesh Goswami.