Google Supplemental Result – How to get out of Supplemental Result

What is Google Supplemental Result?

Simply saying Google Supplemental result means pages that are not valuable in the eye of Google. Once Google find such pages he sort out pages and put them in supplemental result.

Is supplemental result affecting my overall ranking?

Most probably YES. If Google show most of your web pages in their supplemental result then your website ranking will be down. Supplemental results means Google don’t like those pages and not like to index them in their main index. So overall your website pages will be drop and as well your ranking. If you have a static small website then you can probably manage all pages of your website and make them different from all other pages but supplemental result problem very common in big dynamic site where webmaster cant distinguish enough from other pages and Google through pages in their supplemental index and will not crawl those pages regularly. Pages showed in Supplemental results are still show in Google Cache but Google cached page before month or more. This shows Google not like to visit this page often and don’t like to index.

How to get out of Google Supplemental Result?

This is very crucial for every webmaster to make site search engine friendly so search engine call crawl each and every page and include pages in their index. Once site is ready webmaster need to check content of each and every page, Meta, title and description. It must be different from all other pages. If you have deep linking then put a direct link on home page of your website so Google find it easily and love to crawl page regularly. Other important thing you need to consider is URL, make sure URL do not contain query string, hyphen and numbers. In Google Webmaster Guideline they have clearly mentioned

If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

BHAVESH GOSWAMI,
SEO & Web Promotion Expert,
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