Google Webmaster Guideline – Updated

Hello Friends,

Recently Google has updated webmaster guideline, in webmaster guideline Google had written more specific information under Quality Guideline – specific guideline

Hidden Text or hidden links – information about hidden text and hidden links
Cloaking and Sneaky redirects – Information about Cloaking, Java Script Redirects and Doorway pages
Automated quires to Google
Load pages with irrelevant keywords – Information about Keyword Stuffing
Duplicated content – Information about Duplicate Content and how to protect your website from getting banned due to duplication
Pages created that install virus, Trojan, or other badware – Information about websites that spread virus and Trojan and how Google react on such websites
Doorway pages – Information about Cloaking, Sneaky JavaScript Redirects and Doorway pages
Unique content with helpful information that make users to stay on your website – Information about unique content that effect on website ranking.

Regards,
BHAVESH GOSWAMI.

Link Building – In the Eye of Search Engine

What is link exchange and how to do it?
Simply saying link exchange means placing link of website on other websites. To start link exchange contact other website and convince them to place your website link on their website and in return add their website link on your website. This is called link exchange partnership.

How link exchange help in promoting my website?
Once your website is ready from all programming and design aspects then how do you get traffic on your website. Do increase your website traffic you need to contact other website and request them to place your link and if they find your website useful for their visitors then only they will place a link of your website. Now if user come to your partners website and found your link and by this way your website get popularity and if your content and website provide useful information then user regularly come to visit your website. Exchanging link is cheapest way to start building a targeted traffic to your website.

Advantages and Disadvantages of link exchange?
It is true that link exchange will help you in promoting website through search engine but only if its done right otherwise your website get banned in search engine.
Advantages
Search engine regularly visits websites that already indexed and if search engine find your website link then crawler visit your website and cached your website by this way search engine knows about your new website and indexing website in their search result.
Once you have hundreds of link pointing to your website
Link from a related website is more efficient then non related website. If you have few websites provide relevant information to your website then your website will get more targeted traffic.
Link exchange will also help in improving website search engine ranking. Text link is more powerful compared to image link. Website linking to your website has a keyword link then chance will be higher to getting good search engine position.

Disadvantage
Webmasters often did mistake in judging relevancy of a website. If you do link exchange with unrelated sites then it will not help you in getting good search engine ranking. Also in some cases website get banned due to excessive irrelevant links.
Beware of the companies provide large amount of unrelated links to your website. This type of service count in link farms or FFA (Free For All) which will done good damage to your website. Link farms provide link back from the irrelevant web pages that have been created sole purpose to improve incoming links to a website. If search engine find large amount of link back from irrelevant website then your website will be banned from SERP.
Google and other search engine have problem in crawling links from Java Script. If a website provide link back using java script then it will not count as incoming link.

How to check inbound links?
You did a good practice and your website got hundereds of link back but it is unfair to say that search engine will find each and every sites that have placed a link to your website. It is possible that search engine show few sites as your inbound links. Now I am going to give you an example of a website Promotional Pencils this site has hundreds of inbound link but in Google database it show no more then 30 inbound links. To check it open www.google.com and write
link:www.promotional-pens.us and you will see the result that display inbound links.

Regards,
BHAVESH GOSWAMI,
Seo Blog
Web Promotion Help

Google Supplemental Result – How to get out of Supplemental Result

What is Google Supplemental Result?

Simply saying Google Supplemental result means pages that are not valuable in the eye of Google. Once Google find such pages he sort out pages and put them in supplemental result.

Is supplemental result affecting my overall ranking?

Most probably YES. If Google show most of your web pages in their supplemental result then your website ranking will be down. Supplemental results means Google don’t like those pages and not like to index them in their main index. So overall your website pages will be drop and as well your ranking. If you have a static small website then you can probably manage all pages of your website and make them different from all other pages but supplemental result problem very common in big dynamic site where webmaster cant distinguish enough from other pages and Google through pages in their supplemental index and will not crawl those pages regularly. Pages showed in Supplemental results are still show in Google Cache but Google cached page before month or more. This shows Google not like to visit this page often and don’t like to index.

How to get out of Google Supplemental Result?

This is very crucial for every webmaster to make site search engine friendly so search engine call crawl each and every page and include pages in their index. Once site is ready webmaster need to check content of each and every page, Meta, title and description. It must be different from all other pages. If you have deep linking then put a direct link on home page of your website so Google find it easily and love to crawl page regularly. Other important thing you need to consider is URL, make sure URL do not contain query string, hyphen and numbers. In Google Webmaster Guideline they have clearly mentioned

If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

BHAVESH GOSWAMI,
SEO & Web Promotion Expert,
SEO Blog
Web Promotion Help

Compete – A New Traffic Ranking Released

Hi All,

Today morning when I started my browser I found one other tool including in bottom right corner of Firefox. When I place my mouse over the toolbar I found that it shows compete ranking. Then I started to search around on net to find more information about compete ranking. For one of my website I compare compete ranking and Alexa ranking and both have vast difference. So, I started to study compete ranking in detail.

Compete was created in 2000 to organize the clicks made through web. I found that vast difference between compete ranking and Alexa ranking for my website. Compete basically count site traffic and engagement metrics based on daily browsing activities of internet surfers for U.S users. Compete shows ranking for the website visitors only from U.S. Internet population, while Alexa shows data from all over the country. So compete is more specific tool for U.S. Compete was created by expert in mathematics, statistics and the data sciences to aggregate, transform, enhance and normalize data in order to estimate U.S. Internet Traffic.

Compete also warn you of spy ware, phishing, online scam and other potentially malicious websites. Compete team also work on searching the web to short out sites that provide software download service offer unwanted adware and spyware.

For more details visit http://www.compete.com

Regards,
BHAVESH GOSWAMI,
SEO & Web Promotion Expert.

Hidden facts about Meta Tag

Hi,

As we all know main SEO efforts start from optimizing a website for search engine. Once site is ready to submit in all search engines like Google, Yahoo, MSN, AltaVista, etc, but before submitting your website in search engine you need to revise all SEO efforts that may heart your ranking as well improve your ranking. Many SEO did same mistake in optimizing their Meta Tags include Meta Title, Meta Description and Meta Keywords. SEO must need to do deep research while choosing keywords for website. This is most crucial task in success of a website. To find keyword you can use overture keyword suggestion tool developed by Yahoo. Write appropriate word in keyword suggestion tools and when you have a list of keywords for a site then short list most important keywords. Try to use keyword phrase or terms that you think user will type while they are searching for your product through search engine. If you are own a hotel and want traffic from search engine then you probably don’t need to optimize for Hotel as this is generalize keyword but if your hotel located in Ahmedabad then better to concentrate on Hotel in Ahmedabad. For this keyword your chances will be more compare to hotel and you will receive targeted users. This applies for all business and service provider websites.

Now you are clear what you want your website to do and also complete list of keywords. Now first initiative is to optimize your Meta Tags.

Here are three main hidden facts where most SEOs did mistake.

Keyword Density: - Most SEO and Web Promotion experts do not follow quality guideline provided by Google. Your title length should be 6 to 12 words maximum, your description length should be 12 to 24 words maximum and finally your keyword length should be 24 to 40 words. At the beginning of title tag, description tag and keyword tag put most effective keyword of your website. Try to repeat the keywords, for which you optimize, at least two times in Meta tags but its better if you use keyword phrase. Using keyword phrase will improve your keyword density and your website chance of getting good ranking in search engine.

Avoid Stop Words: - One other hidden thing in optimizing Meta tag is stop words. Probably most SEOs forget to keep watching on search engine stop words. Search engine stop words are those words that search don’t crawl and not help in improving search engine ranking.

Search Engine Stop Words:- I, a, about, an, are, as, at, be, by, com, de, en, for, from, how, in, is, it, la, of, on, or, that, the, this, to, was, what, when, where, who, will, with, und, the, www

If it’s possible then try to keep above mentioned words away from your title tag. It is not possible to write sentence without above stops words but you can control above words by other ways.

Regards,
BHAVESH GOSWAMI