Now you can specify your preferred URL that can be accessible through different URL. If you have a large database driven website and have product pages with almost similar content, then its now easy to let search engine know which one is your preferred URL that you want to get listed in search engine for natural ranking.
Let’s take one example, you are selling ipod and your preferred URL
If user can access this page using different URLs as shown below
To let search engine know your preferred URL add following <link> tag in between head tag of your duplicate content page (URL1 & URL2).
Ex. <link rel=”canonical” href=”http://www.example.com/product.php?itemname=ipod?brand=apple”>
This will tell search engine that your duplicate content pages are refer to canonical URL.
If you have any question then write a comment and I will help you to sort our your problem.
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