Thursday, December 20, 2007

Google New Improved Result from Supplemental Pages

Google introduced Supplemental index in 2003 to show more accurate result for search query. Actually supplement pages are those pages that Google think important for most esoteric queries. Google also make it clear before they didn’t show supplement results simply by ignoring them. Google added supplement result in search results only to help web surfers to find more specific results and for that Google improved crawler frequency.

In July Google removed supplemental results from their index and now Google says they completed the next step to eliminate artificial difference between indices. Now they show more specific result instead of crawling some part of index now they will crawl in depth to show more specific and will not show larger set of results in search results. To improve searchers will see more results for related queries.

So from now Google comes with improved crawler efficiency that will crawl web pages that were in supplement results. It is advisable to keep eye on this new improved algorithm.

Bhavesh Goswami.

Tuesday, December 18, 2007

Content Analysis in Google Webmaster Tool

Google is number one search engine and always strive to provide quality results for related search queries. To make your website search engine friendly and more crawl able Google introduced Content Analysis. After login to webmaster tool you will find Content Analysis under Diagnostics Tab.

To improve the quality of website content analysis feature introduced in webmaster tool. This feature will help user to find appropriate product or service and also make site search engine friendly and easy to crawl. Under content analysis tag you will find potential issues that might affect your natural search engine ranking. Here you will find some issues with your
Title Tag
Meta Description Tag
Non-indexable content issues

Title Tag Issues : Here you will find Missing Title Tags, Duplicate title tags, Long title tags, short title tags and non-informative title tags. Once you click on Duplicate title tags it will show all urls that have same title tags.

Meta Description Issues : In this section you will find duplicate meta descriptions, long meta description and short meta descriptions issues. If you click on duplicate meta descriptions it will shows all links of your website that have same or duplicate meta descriptions.

Non-indexable Content Issues where you will find areas that are not as friendly to crawl.

Bhavesh Goswami

Tuesday, December 4, 2007

Anatomy of Google Search Result

Official webmaster of Google Matt announced some tips about the anatomy of Google search result. I hope this post will help you to know about Google search results. He suggested something important for webmaster that may help webmaster but didn’t give any guarantee about his tips.

Here are some topics that he discussed earlier

As we know this come from the Title of the web page. Many website owner make mistake in title, title tag must contain a main keyword of your website you can repeat keywords maximum 2 times. Matt gave one example of Starbucks; their title is “Starbucks Homepage” but he hint that title should be like “Starbucks Coffee” instead of “Starbucks Homepage”. Sometime Google use title from the ODP (Open Directory Project) and if you want to prevent Google to use this title then simply include following Meta tag in your head tag
meta name=”robots” content=”noodp”

Snippet is the Meta description of the webpage. In Google search page you will snippet underneath the title of the page. Try to include keyword in your Meta description tag and if someone searches for related keywords then Google will display description from your Meta description tag. If Google will not find related word in your Meta description then sometimes it shows description from the content of webpage. If no description find on the page then Google include snippet from the ODP (Open Directory Project). If someone search for the word that not present in your Meta description and not in ODP then Google try to find more relevant text from the page and display in snippet.

Plus Box
If you have address on your page or map then Google will show plus box in search result. If someone like to read more about the website and click on plus box Google will show additional information about the website.

If someone does a query and if it’s in on the page then Google make it bold, so user will have exact idea about the keyword that present the website. Matt also told that Google knows about steaming, morphology and synonyms that help user to find more relevant products on the web. If someone searches for car and search result shows Mercedes in search result, but that wouldn’t be in bold, so Google only shows word in bold that actually you wrote in your search query.

Page Size
After the snippet of the web page Google shows URL of the webpage. Sometimes it will show size of the page in kilobytes. So, in the example you will find a Page size for Google it shows that the size of the page is only 6k means less size so it will load quickly.

Cached Link
Cached link actually shows the cached copy of the web page. Cached link is important when your website is down then still you can access the page by clicking on cached link from the search result. Also it will show the last cached copy of the page, so you will get idea about the last Google visited the page. Sometimes if search engine crawled snippet and the result are fresh then sometime Google indicate that site crawled ago few hours.

Site Links
Matt told that site links are 100% algorithmic and are never the result of payment; this is not done by hand. Google try to pickup the short title and description of the web page that may be helpful for searchers. They try to give more information about the web pages that they might interest in.

More Result
Sometimes you also find More Results for If Google have lots of results for the website they will show some results under site links but if have lots of pages then they show More Result link. So if you want to look at all other pages then you will find it by visiting more result link.

Bhavesh Goswami