Sunday, July 29, 2007

Google officially announced unavailable_after meta tag is live


Google unavailable_after meta tag is live

Now it is easy to tell Google about the page which is going to expire. In my last post I wrote about this tag and now this tag is live, you can use this tag from today to tell Google about a page which is going to expire in few days and after predefined time.

For more detail visit following page
Google Unavailable meta tag

Bhavesh Goswami.

Tuesday, July 24, 2007

Google Introduced Site Authentication Features in Google Adsense

Today morning when I login to my Google Adsense account to check any update I found a new feature call Site Authentication was added.

This new feature will allow Google crawler to access page that require authentication, means password protected page. This feature allows Google crawler to access authenticated page and help to display more relevant ads based on content of particular web page.

Here are steps those are listed on Google Adsense page to getting started with Google Adsense Authentication

1. Enter an authentication rule

Specify an authentication URL and a set of parameters that will allow Google's web crawlers to access your content.

2. Verify your site ownership using Google Webmaster Tools

We will direct you to Google Webmaster Tools, where you can verify that you own the site by uploading a file to it or changing the META tag of a file.

3. View your improved ad targeting

When your authentication rule is verified, you should see better ad targeting on your pages. You can check the status of your authentication rules at any time.

Above text directly copied from

Tuesday, July 17, 2007

Negative SEO: Sabotage competitor ranking with Negative SEO

If you are running online business and your business relies on Google, Yahoo, MSN and other search engine and if your website acquire top position in search then your competitor may try to dominate using negative SEO tactics.

Is this happen with my website? Answer is yes, if your website gain good ranking in search engine then you competitors may sabotage your natural ranking with Negative SEO. Negative SEO require good understanding of search engine algorithm and search engine rules.
So, we can divide SEO into two types
1. Constructive SEO and
2. Destructive SEO

How this destructive SEO tactics harm your website ranking?
Search engines like Google, Yahoo and MSN depend on number links to a website from partners’ website. This rule is simple to understand: “If you have more link back website pointing to your website then your chances of getting higher ranking in search engine is more”. Many webmasters and SEO companies use software that submits your website in thousands of search engines and directories. If your website is fresh website or even old one and you receive thousands of links back in a short period then it will not count in natural linking but consider in artificial linking. Search engine may consider this as a Link Spamming and may banned or sabotage your website ranking. This applies in negative SEO tactics, if you competitor do same for your website then your website ranking will be affect.

Here are different ways to sabotage your natural ranking.

(1) Google Bowling
(2) Tattling
(3) Google Insulation
(4) Copyright Takedown Notices
(5) Copied Content
(6) Denial of Service
(7) Click Fraud

Bhavesh Goswami
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