Friday, June 29, 2007

10 Fatal SEO Mistakes

Hi All,

SEO is not a one time process because search engines change their algorithm on regular basis to improve the search result. Some big search engines like Google, Yahoo, MSN, AltaVista, Inktomi, etc change their algorithm to improve visibility of website for the search terms entered by users. So, it is important for SEO Company or individual SEO guru to understand new algorithm and need to make changes accordingly to stay on top in search engines. SEO tactics that may have helped in the past may not help any more in present or in the future.

Here are some fatal SEO mistakes that affect natural search engine ranking of a website. Every SEO must keep following things in mind when they start optimizing a website for their clients.

(1) Start SEO from the beginning: - Some SEO wait for a search engine crawl to crawl website first and then implement SEO, it is highly recommend making website SEO friendly first and then only you should submit it in search engine.

(2) Make your website search engine friendly: - Other big mistake that many SEO’s do is that they don’t make site search engine friendly. To make search engine friendly website, add robotos.txt file and also try to remove query string or argument from the URL of page. Also try to include keyword in url. Make site map clear and easy to navigate so search engine easily follow all pages and can crawl website regularly. Also you can add website map in Google sitemap this will increase the visibility of your web pages in search engine index.

(3) Copying content from other website: - Website content is vital for search engine ranking. Many SEOs directly copy content from other website; this is not a good idea. Write fresh content and try to make content that is useful for users first and then for search engine.

(4) Link Farms: - Some SEO companies participate in Link farms website that provide thousands of link back in short period. It is true that link exchange can help you in improving your search engine ranking but if thousands of websites link back to your website within short period then search engine may banned your website, so never participate in link farms.

(5) Keyword Selection: - Never compete for general keywords, always try to optimize on keyword phrase. If your website is selling Flat Panel TVs then don’t optimize for TV but try to focus on relevant keyword.

(6) Keyword Stuffing in Meta and Content: - Keyword stuffing is BIG NO NO for SEO. Never stuff keywords in your Meta tag. If you put bunch of keywords in your Meta tag then the search engine considers your website as spam.

(7) Excessive use of H Tag: - Head tag acquires good percentage for optimizing a website. Use H tag for most relevant keywords. Make heading tag descriptive and meaning full.

(8) Same Meta tag through out site: - It is very crucial to write unique Meta tag for each and every page. So try to keep Meta tags different for each page. It is more difficult to write different Meta tags for dynamic website but it is important to have unique Meta for every pages.

(9) Waste time in checking website ranking in search engine: - Don’t waste your time in checking website ranking daily in search engine. Spend this time in optimizing website.

(10) Same anchor text on all link back site: - This is very important to use different anchor text for all link back sites. If you use same anchor text then it looks unnatural, so your link anchor text must varied site by site and you will see good traffic from all related anchor terms.

Please Note: This is not a complete list of SEO mistakes. If you have any comments or suggestions about this SEO article then feel free to add them.

Bhavesh Goswami,
String Bikinis
Online Shopping

Saturday, June 23, 2007

Keyword Glossary


What is keyword proximity?
Keyword proximity describes the closeness between two keywords.

What is keyword density?
Keyword density is the ration of the occurrence of particular keyword or key phrase to the total number of words used in a page.

Try to maintain keyword density from 2% to 8% for optimum search engine ranking.

What is keyword frequency?
Keyword frequency refers to the keyword or keyword phrase appear within the web page.

What is keyword Prominence?
Keyword prominence refers to how prominent keywords are within a web page.

What is keyword cloud?
Keyword cloud is a visual depiction of keywords used on a website; keywords having higher density are depicted in larger fonts.

Bhavesh Goswami,
SEO & Web Promotion Expert,
Seo Consultancy
Web Promtion

Wednesday, June 13, 2007

Google added paid linking form in Webmaster Tools


From last couple of months Google was saying that they will be hard on paid linking. In Search Marketing Expo conference they have discussed regarding paid linking issues.

In Google webmaster tools they have added a Report paid links form. So, anyone can suggest Google if any website provide paid linking. This is not clear that how Google will take action to such paid linking websites but it is clear that Google now squeeze algorithm to take some hard action to paid linking websites.

This action will be very painful for new website owner who are seeking quick position in Google and participated in paid linking. Google had clearly written that they do not like paid linking at all, so avoid paying for a link and try to improve your searching ranking using all ethical SEO tactics.

Also in Google Webmaster Tool they also rename re-inclusion request to Submit a reconsideration request

SEO & Web Promotion Expert,
Seo Consultant
Web Promotion Help

Monday, June 11, 2007

Google Webmaster Guideline – Updated

Hello Friends,

Recently Google has updated webmaster guideline, in webmaster guideline Google had written more specific information under Quality Guideline – specific guideline

Hidden Text or hidden links – information about hidden text and hidden links
Cloaking and Sneaky redirects – Information about Cloaking, Java Script Redirects and Doorway pages
Automated quires to Google
Load pages with irrelevant keywords – Information about Keyword Stuffing
Duplicated content – Information about Duplicate Content and how to protect your website from getting banned due to duplication
Pages created that install virus, Trojan, or other badware – Information about websites that spread virus and Trojan and how Google react on such websites
Doorway pages – Information about Cloaking, Sneaky JavaScript Redirects and Doorway pages
Unique content with helpful information that make users to stay on your website – Information about unique content that effect on website ranking.


Friday, June 1, 2007

Link Building – In the Eye of Search Engine

What is link exchange and how to do it?
Simply saying link exchange means placing link of website on other websites. To start link exchange contact other website and convince them to place your website link on their website and in return add their website link on your website. This is called link exchange partnership.

How link exchange help in promoting my website?
Once your website is ready from all programming and design aspects then how do you get traffic on your website. Do increase your website traffic you need to contact other website and request them to place your link and if they find your website useful for their visitors then only they will place a link of your website. Now if user come to your partners website and found your link and by this way your website get popularity and if your content and website provide useful information then user regularly come to visit your website. Exchanging link is cheapest way to start building a targeted traffic to your website.

Advantages and Disadvantages of link exchange?
It is true that link exchange will help you in promoting website through search engine but only if its done right otherwise your website get banned in search engine.
Search engine regularly visits websites that already indexed and if search engine find your website link then crawler visit your website and cached your website by this way search engine knows about your new website and indexing website in their search result.
Once you have hundreds of link pointing to your website
Link from a related website is more efficient then non related website. If you have few websites provide relevant information to your website then your website will get more targeted traffic.
Link exchange will also help in improving website search engine ranking. Text link is more powerful compared to image link. Website linking to your website has a keyword link then chance will be higher to getting good search engine position.

Webmasters often did mistake in judging relevancy of a website. If you do link exchange with unrelated sites then it will not help you in getting good search engine ranking. Also in some cases website get banned due to excessive irrelevant links.
Beware of the companies provide large amount of unrelated links to your website. This type of service count in link farms or FFA (Free For All) which will done good damage to your website. Link farms provide link back from the irrelevant web pages that have been created sole purpose to improve incoming links to a website. If search engine find large amount of link back from irrelevant website then your website will be banned from SERP.
Google and other search engine have problem in crawling links from Java Script. If a website provide link back using java script then it will not count as incoming link.

How to check inbound links?
You did a good practice and your website got hundereds of link back but it is unfair to say that search engine will find each and every sites that have placed a link to your website. It is possible that search engine show few sites as your inbound links. Now I am going to give you an example of a website Promotional Pencils this site has hundreds of inbound link but in Google database it show no more then 30 inbound links. To check it open and write and you will see the result that display inbound links.

Seo Blog
Web Promotion Help