Tuesday, April 24, 2007

Official Google Webmaster Central Blog Building link-based popularity


Refer this link to find more information about how to improve link popularity of a website



Thursday, April 12, 2007

Google Adsense and Non-google Adds


I regularly visit many forums to see the problems of different webmasters. While browsing through forums i found many postings related to Google Adsense and non-google adds and Yahoo Publishers adds on same page. I found many webmasters are confused in showing Google and Yahoo Ads on same page. From last three years i am also involved in Google Adsense and Google Adwords campaign and i constantly monitor effects of both adds on same page of my website. I placed Google ads and yahoo ads on same page of my website. Before placing contextual ads i checked my website ranking in google and it was on around 50 for most competitve keywords. I made one file that listed all keywords on which we are good position. Then after i placed both adds on the home page of my website and found that day by day our position lacking in the eye of Google.

Finally from this research i come to know that if someone put google adsense and yahoo publishers ads or any kind of other contextual adds on same page, website result start vanish. Then i wrote to Google about publishing non google contextual adds on same page and i got following reply from Google Adsense team

if you choose to place non-Google ads on the same site orpage as Google ads, it should always be clear to the user that the ads areserved by different advertising networks and that the non-Google ads haveno association with Google.

For more information regarding google adsense issue visit http://www.google.com/adsense_help where you can post your questions.

So, it is clear that you cant use Google and Yahoo ads on same page.

Once i removed yahoo adds from my webpages my ranking improved and now my websites are on good position in Google.

SEO & Web Promotion Expert.

Tuesday, April 10, 2007

Link Poularity - Important Factor to Get Good Search Engine Ranking

Link popularity of a website is the main factor that affects your website ranking in search engine. Compare to other search engines Google give high weight age to a link that pointing to your website. While running link exchange campaign for a website you must beware of link farms and FFA (Free For All) type of website. This type of link back will drain out your search engine ranking. Look for quality link back instead of quantity.

Before proceeding to link exchange you need to know what link popularity is and how it affects your website ranking. Link popularity is known as the number of website that link to your website. These type of links are called inbound links and to check inbound links to your website type link:www.yourdomainname.com in Google. Search engine spider crawl website and track the links that point to your website to give raking in their SERP. Quality of a website is important than quantity for good ranking. You will find websites that have thousands of link back they still struggle to get higher ranking and other website with fewer but quality link back that rise to the top in search engine.

Calculate Inbound Links: If you want to see inbound links in the eye of Google then type link:www.yoursitename.com and it will display all inbound links that point to your website. On the web you can search for inbound link checker tools that will show all link back sites that searching will not show in their search result.

How Google Measure Link Popularity: If you have hundreds or thousands of websites linking to your website and if your website still struggling to get higher ranking than your probably need to check the relevance of the website that point to your website. If you own a website that selling Clothing and Accessories and you got around 1000 link back. Now link popularity come in picture, Google will check each and every website linking to you and check the relevancy of the topic of the website and if find websites that nothing do with the topic of your website then your website rank will effect adversely or you website may get banned for excessive irrelevant links. So, before starting link exchange campaigning study your website and then search for relevant website but do not link back to the competitors because it will drive your customer to other shop.

How to get quality links: Quality always wins again quantity. How do I find a quality link back to my site? This is the most common question in every one mind while they optimizing their website for search engine. To get quality link back you need to write an article. Google and all other search engine love to crawl text links through article. So, write down article about your product and service and include your website link at the end of the article or you can also use your sign in which can use a link to your website. By this way you will get one quality link back. Submit this article in website that allow you to publish your article.

Other way of getting a quality link back is Blog. Recently Google and other search engine give high weight age to the links that come from blogs do posting in your blog daily. Search engine will regularly crawl blogs and your chance for getting good ranking will be higher.

Here you can find a link of Google authorized blog. Please refer this link for more idea


Bhavesh Goswami,
SEO & Web Promotion Expert.
Cell No :- 9879520723

Tuesday, April 3, 2007

On page optimization

Good SEO must consider two main optimization strategy to get high ranking and good traffic through search engine

On Page Optimization and Off Page Optimization

Here we will discuss about ON PAGE OPTIMIZATION STRATEGY

On page optimization tactic is very useful in getting ranking in your website SERP result. On page optimization will not boost your ranking in search engine but it will help you better in achieving high ranking. On page optimization strategy involve modification in your web page html code, improve keyword density in URL, meta tags, on page content optimization, heading tag (H1 Tag), text links and outbound links. If you keep on page optimization in your mind before submitting your website then you can stand in a queue for getting high ranking otherwise you will be responsible only for your ranking.

Choosing a right keyword for a page

Select most appropriate keywords to optimize your web page. Use following tool to select your keyword http://inventory.overture.com/. Your website success mainly depends on the selection of your keyword.

Keyword optimization

Make sure your keyword must appear in your Meta tags at least one time, also wise selection of keyword phrase in your title tag, description tag and keyword tag will help you in getting targeted users. Stay away from keyword stuffing in your meta tag, keyword stuffing will boost your website ranking in short period but you will enjoy the ranking for short period and once search engine find stuffing your website will loss the ranking and may search engine block your website from their result page.

Using H1 tag for a specific keyword

Heading tag is also important factor for your on page optimization practice. Make sure you have h1 tag in your content. Also it is good if H1 tag appear only one time in your content.

Use Bold tag for appropriate keywords

Search engine will give importance to the word that written in bold or italic letter. Make sure bold and italicized text appear only two or three times in your content otherwise Google consider it as a black hat tactic and may banned from search result.

Use ALT Tag for Image

Alt Tag will also help you in on page optimization. Place an appropriate keyword under ALT Tag of image.

If you have any further question in your mind for on page optimization than please don’t hesitate to contact me.

Thanks & Regards,
Bhavesh Goswami,
SEO & Web Promotion Exper