Tuesday, July 9, 2013

Google Webmaster Tool Navigation

Hi All,

On 1st July Google launched a navigation in Google Webmaster Tool to make it easy for the webmaster to understand.

Now the navigation system works accordingly to the Google search:

Search Appearance : This contain structure data, data highlighter, HTML improvement and sitelinks. Site appearance helps Google to understand website content also notify if there are any potential issue with the HTML.

Search Traffic :  Here you can find information about which keywords are performing well, links point to your website and internal linking structure.

Google Index : Here you can analyze how google indexed your website, which keywords are mostly used in your content and also you can remove unwanted or 404 pages using Remove URLs.

Crawl : This is most essential for all webmaster, here you can see during crawling of your website Google find any issue with your website which shows in Crawler Error. Crawler stats shows statistics how many pages Google crawled in a day and how many kilobytes downloaded per day. Fetch as google bot where you can force Google to index your page or a page and all linked page. Blocked URLS shows which pages are blocked through robots.txt file also you can test if any pages blocked with incorrect robots file. Sitemap you can submit your XML sitemap here for regularly crawling of your website.

Bhavesh Goswami.

Saturday, February 23, 2013

Warning to website that participate in paid linking

Google is now going to be very strict to website that selling or passing a page rank. In recent Google updates they gave reminder to all websites who are selling or passing link to manipulate page rank and website ranking. Beware if you are one of them, Google count this technique as a violation of their quality guideline and website losing their trust in search ranking.

Many websites already affected with paid linking violation. In Google Webmaster Tool if its showing a notification message stating that Google found some unnatural or unethical links point to your websites or your website point to other website to only passes page rank, this is indication that you lost trust rank in Google search result page.

You can still offer paid link but make sure that all links point to out to other website must be with rel="nofollow" attribute. If you think your website rank went down then it might be possible your website lost trust rank in search result. Try to remove links that pass page rank or link them with nofollow attribute. If you got a penalty for paid linking then after above correction you need to submit reconsideration request. If you had a manual webspam action then someone from Google Team will review your website and you will be notified with the status if your application was rejected or granted.

Google also warn that they take this issue seriously. If you want to rank high or maintain your current ranking then do not participate in Paid Link or Buying a link. Always use nofollow attribute when participate in Paid link. If you caught in to buying links then your website might loss trust rank, loss page rank or in worst case will be removed from Google search result.

So, try to follow Google Quality Guideline, only use white-hat SEO tactics, never participate in link farm or paid link, don’t do keyword stuffing, try to make your website for your visitors not for search engine.

Bhavesh Goswami.