It is quite interesting to discuss this topic. Nowadays it’s important to reach to the local targeted audience looking for local information. Search engines are also work to provide more precise result for local searchers. So, competition is really tough and every search engine optimization company needs to focus on this issue.
To target your website for local search engines is most essential part of search engine marketing. Here are some steps that you should keep in consideration
Server Location – Location of your hosting server is most important factor in optimizing website for local search engine. For example if you want to optimize your website for www.google.co.uk or uk.yahoo.com or uk.msn.com then consider to host your web pages in server located in UK.
Significant TLD – Second important thing is TLD (Top Level Domain) of your domain name. It is wise to choose a domain name that has a regional significance. For example co.in domain help you much to get good ranking in www.google.co.in.
Content of Web Site – Content is third and always important factor for website optimization. If you are optimizing web page for uk search engine then try to use uk logically in your web content. It will be easy for search engine to understand who your target audience is and your chances of getting good ranking in targeted region will be higher.