Tuesday, December 30, 2008

Google Gift for a New Year - PR Updates

Hi All,

This is good gift from Google, Google updates PR today. Morning when i came to the office i noticed changes in PR and this probably a good for every new website we launched.

Any one noticed PR updates then let us know.

Regards,
Bhavesh Goswami.

Friday, December 5, 2008

More about 404, 301, 302, 304 Code – HTTP Status Code

Hi All,

It is quite tough to indicate search engines to crawl pages or not to crawl pages. It is often happen with small and large websites. There are certain reasons like if you have removed old page from your website or moved old page to new page or you have updated your page content and in many other way.

If you are in the process of cleaning up your website and want to remove outdated pages or unwanted pages from your website. It is advisable to return 404 Page Not Found error if you have removed page from your website this tell search engine the particular page you are looking for is no longer exist on the website. Do not print simple 404 Page Not Found error code for your outdated web page, make your 404 page user friendly through your hosting control panel. Most of all web hosting companies offer customize 404 page.

If you have changed your existing page that you think your user might be looking for then you can use 301 and 302 response code to let search engine know your page moved to the new destination and your user will redirect to the new page. If you are re-organize your website its better to use 301 redirect to let search engine know that you move permanently to the new location.

302 redirect is useful in case when you have website that frequently update and the user can find their older post somewhere else on your website.

Your website is a static website and you have not updated your website from long time then you can tell search engine not crawl page again to avoid usage of extra bandwidth and http request. You can send ‘304 Not Modified’ through HTTP header to tell search engine that this page is not modified.

Regards,
Bhavesh Goswami.

Wednesday, September 17, 2008

Google Reveal: Duplicate Content Penalty

Hi,

In my SEO Blog I am only interested to post the host and important topics that will be useful to my blog readers. One more important news came from the Google search team. Google reveal all secrets about duplicate content penalty and how to get rid of it.

There are certain things that might affect your website search engine ranking

1. Do not create multiple page with same content.
2. Do not republish content from another website, write content of your own and
add value in your content.
3. Avoid “Cookie Cutter”.
4. Affiliate websites no more original content face hard time to get ranking.
Try to add value to your website like forum, blog, reviews, etc.
5. Do not create multiple URLs with same content. For example
www.example.com/fragrance-brand-kelvin-price-0-10.htm and another page with
same information www.example.com/fragrance- price-0-10-brand-kelvin.htm.
This type of URLs lowers your website performance.

What Google will do if find duplicate content

1. If Google find duplicate content caused by URL parameters then they group
URLs in to one bunch.
2. Select the best URL that provides value to the user.
3. Then check for link popularity of the URL.

Submit your website in Google webmaster tool and create a XML sitemap to let Google know that this is my page I want to rank for.

You can also stop such duplicate page using wildcard entry through robots.txt.

Regards,
Bhavesh Goswami.

Sunday, August 10, 2008

What is Google Infinity Space and how to get rid out of if?

Hi,

Torrey Hoffman from Google Webmaster said: When Googlebot crawling website, it find website that have very large number of links that do not provide any useful content (information) to the crawler, this is called “infinity space”. Crawling these types of URLs use unnecessary bandwidth and Googlebot do not like to crawl this type of links. If your website having same unnecessary links then its possible that Google fail to crawl the original content that you like Googlebot to crawl.

Google recently started to notify webmasters about this problem through Google Webmaster Tool Message Center.

Shopping website is the example of Infinity space, as they provide many ways to filter result. Like you can filter result by brand name, price range, store name, color, size, gender, age, etc. So, Googlebot find thousands of unnecessary number of links.

To rectify this problem you can use robots meta tags to tell Google and other search engine not to crawl this page. You can use following robots meta tag to stop crawling such unnecessary link


<meta name="robots" content="noindex, nofollow">

This meta tag tell search engines not to crawl and follow links in this page.

Regards,
Bhavesh Goswami.

Monday, June 23, 2008

Duplicate Content Issue – Important Google Tips

Hi,

This is the hottest topic among every webmaster is duplicate content issue. Every webmaster (include me ) always thinking about how to get rid of Duplicate content and what is actual duplicate content in the eye of search engine.

Sven Naumann from Google Search Quality Team gave some tips on duplicate content and what is consider as duplicate content. Here you will find some basic tips that Google recommend.

Sven Naumann mentioned that there are mainly two types of duplicate content

• Same domain duplicate content: - If a website having same content for multiple pages then Google consider it as a duplicate content.
• What Google will do once it finds duplicate content? It is clearly written on Google blog that during their crawling if Google find any duplicate content issue then they filter duplicate pages and show only one result in their index.
• You can avoid duplicate content issue by blocking such pages using robots.txt file, let us Google crawl page which you like to get listed in search result and block other using noarchive or robots.txt.
• Same content written in different language will not count as duplicate content.
• If you have restructured your site then use 301 redirects through your .htaccess file. You can also set the preferred domain features available in webmaster tool.

• Cross domain duplication :-
• If someone directly copied your content and placed it on their website then Google probably search for the original copy of the content and will give higher weight age to the original site compare to the other.
• Also if you syndicating your content then you need to ask your syndicating partners to put a link to your original content.

Bhavesh Goswami.