I am in this filed from last 3 years and searching around the net for finding some high ranked websites. I deeply crawl many websites that ranked high in SERP for specific keywords and after studing their website i found some minor but most effective tactics that other webmasters dont use. I found many small mistake that cause big problem in ranking. I advice all SEOs looking for high ranking must consider following tactics.
PAGE TITLE : Simple but Attractive
I found many websites that stuffed number of keywords in their website title and i shocked when i visited some website that have used around five to six lines in their title. I advice those webmaster who are using accessive keywords in their title. Try to make your title length around 12 words and maximum 60 characters. Google and other search engine will not crawl title that is too long and also if stuffed number of keywords than you are near to get banned because your chance for getting high ranked is better but after sometime when search engine will able to find keyword stuffing than your site will be get banned from their result. So, make your site title more effective and easily readble to both your website visitors and also search engine.
Clean and eye catching web site design
This is not part of SEO or web promotion but SEO must keep in mind that site must look good so visitors like to visit site often. Clean and attractive site design drive user to come to your website and also marketing your website to their friends and relative. One of the site i refer to many of my friend is NEOSTREAM.com because i like this website. So, mouth advertising will also help you website in building good user base. Also site must be easily accessible. All important pages about your product or service must clearly visible to user. This will also help search engine to crawl all important pages. If you have deep linking on your site that create a sitemap so search engine find your website easily.
On page keywords
Make sure you have well optimized content on your index page because your index page is most important from search engine point of view. Search engine often visit your home page and than find inner pages of your website. Make sure you have liste all important keywords in your content but beware of keyword stuffing again. Try to use keyword phrase that you think website visitor may use to find your website.
Try to get some quality link back from the relavent site. The site that link to your website must have relevant topic, atleast PR 4, page where they will place your link must be crawled regularly by all search engine otherwise it will be useless. Avoid link back from FFA type websites.
We will discuss it in detail later but i want to advice all SEO to follow these steps because these tactics will surely help their website to get ranked high in Search Engine.