Regional Search Engine Optimization

It is quite interesting to discuss this topic. Nowadays it’s important to reach to the local targeted audience looking for local information. Search engines are also work to provide more precise result for local searchers. So, competition is really tough and every search engine optimization company needs to focus on this issue.

To target your website for local search engines is most essential part of search engine marketing. Here are some steps that you should keep in consideration

Server Location – Location of your hosting server is most important factor in optimizing website for local search engine. For example if you want to optimize your website for www.google.co.uk or uk.yahoo.com or uk.msn.com then consider to host your web pages in server located in UK.

Significant TLD – Second important thing is TLD (Top Level Domain) of your domain name. It is wise to choose a domain name that has a regional significance. For example co.in domain help you much to get good ranking in www.google.co.in.

Content of Web Site – Content is third and always important factor for website optimization. If you are optimizing web page for uk search engine then try to use uk logically in your web content. It will be easy for search engine to understand who your target audience is and your chances of getting good ranking in targeted region will be higher.

Regards,
Bhavesh Goswami

Google Supplement Result – Goggle Stop to Display Results from their Extended Database

Google announced from the 1st of August they will stop showing any pages from their supplemental result.

From last week I was constantly monitor on Google site index result and I was amazed that now Google don’t show result from that extended database. I checked number of websites and search for thousand results but I was unable to find any pages under supplement results, so Google take off results from their extended database.

Then I started to digging around Official Google Webmaster Central Blog and there they have clearly mentioned from 31st of July they would stop labeling supplemental result in SERP. Matt (Google Software Engineer) clearly mentioned in his video that many people asked him about site: sitename.com and supplemental results that index in SERP by Google, Matt told don’t worry about supplemental result as Google going to change their algorithm to make search results more specific and accurate, also told that there are at least two changes in Google infrastructure first is deliberately trying to make search result more accurate and second is to change infrastructure to improve quality but as a site benefit it counts result from the site more accurately when it involved in supplemental results.

I think this is enough to understand, if have any other question please leave a comment to discuss this issue in further detail.

Regards,
Bhavesh Goswmai.

Google officially announced unavailable_after meta tag is live

Hi,

Google unavailable_after meta tag is live

Now it is easy to tell Google about the page which is going to expire. In my last post I wrote about this tag and now this tag is live, you can use this tag from today to tell Google about a page which is going to expire in few days and after predefined time.

For more detail visit following page
Google Unavailable meta tag

Regards,
Bhavesh Goswami.

Google Introduced Site Authentication Features in Google Adsense

Today morning when I login to my Google Adsense account to check any update I found a new feature call Site Authentication was added.

This new feature will allow Google crawler to access page that require authentication, means password protected page. This feature allows Google crawler to access authenticated page and help to display more relevant ads based on content of particular web page.

Here are steps those are listed on Google Adsense page to getting started with Google Adsense Authentication

1. Enter an authentication rule

Specify an authentication URL and a set of parameters that will allow Google's web crawlers to access your content.

2. Verify your site ownership using Google Webmaster Tools

We will direct you to Google Webmaster Tools, where you can verify that you own the site by uploading a file to it or changing the META tag of a file.

3. View your improved ad targeting

When your authentication rule is verified, you should see better ad targeting on your pages. You can check the status of your authentication rules at any time.

Above text directly copied from Google.com

Negative SEO: Sabotage competitor ranking with Negative SEO

If you are running online business and your business relies on Google, Yahoo, MSN and other search engine and if your website acquire top position in search then your competitor may try to dominate using negative SEO tactics.

Is this happen with my website? Answer is yes, if your website gain good ranking in search engine then you competitors may sabotage your natural ranking with Negative SEO. Negative SEO require good understanding of search engine algorithm and search engine rules.
So, we can divide SEO into two types
1. Constructive SEO and
2. Destructive SEO

How this destructive SEO tactics harm your website ranking?
Search engines like Google, Yahoo and MSN depend on number links to a website from partners’ website. This rule is simple to understand: “If you have more link back website pointing to your website then your chances of getting higher ranking in search engine is more”. Many webmasters and SEO companies use software that submits your website in thousands of search engines and directories. If your website is fresh website or even old one and you receive thousands of links back in a short period then it will not count in natural linking but consider in artificial linking. Search engine may consider this as a Link Spamming and may banned or sabotage your website ranking. This applies in negative SEO tactics, if you competitor do same for your website then your website ranking will be affect.

Here are different ways to sabotage your natural ranking.

(1) Google Bowling
(2) Tattling
(3) Google Insulation
(4) Copyright Takedown Notices
(5) Copied Content
(6) Denial of Service
(7) Click Fraud

Regards,
Bhavesh Goswami
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