Google officially announced unavailable_after meta tag is live

Hi,

Google unavailable_after meta tag is live

Now it is easy to tell Google about the page which is going to expire. In my last post I wrote about this tag and now this tag is live, you can use this tag from today to tell Google about a page which is going to expire in few days and after predefined time.

For more detail visit following page
Google Unavailable meta tag

Regards,
Bhavesh Goswami.

Google Introduced Site Authentication Features in Google Adsense

Today morning when I login to my Google Adsense account to check any update I found a new feature call Site Authentication was added.

This new feature will allow Google crawler to access page that require authentication, means password protected page. This feature allows Google crawler to access authenticated page and help to display more relevant ads based on content of particular web page.

Here are steps those are listed on Google Adsense page to getting started with Google Adsense Authentication

1. Enter an authentication rule

Specify an authentication URL and a set of parameters that will allow Google's web crawlers to access your content.

2. Verify your site ownership using Google Webmaster Tools

We will direct you to Google Webmaster Tools, where you can verify that you own the site by uploading a file to it or changing the META tag of a file.

3. View your improved ad targeting

When your authentication rule is verified, you should see better ad targeting on your pages. You can check the status of your authentication rules at any time.

Above text directly copied from Google.com

Negative SEO: Sabotage competitor ranking with Negative SEO

If you are running online business and your business relies on Google, Yahoo, MSN and other search engine and if your website acquire top position in search then your competitor may try to dominate using negative SEO tactics.

Is this happen with my website? Answer is yes, if your website gain good ranking in search engine then you competitors may sabotage your natural ranking with Negative SEO. Negative SEO require good understanding of search engine algorithm and search engine rules.
So, we can divide SEO into two types
1. Constructive SEO and
2. Destructive SEO

How this destructive SEO tactics harm your website ranking?
Search engines like Google, Yahoo and MSN depend on number links to a website from partners’ website. This rule is simple to understand: “If you have more link back website pointing to your website then your chances of getting higher ranking in search engine is more”. Many webmasters and SEO companies use software that submits your website in thousands of search engines and directories. If your website is fresh website or even old one and you receive thousands of links back in a short period then it will not count in natural linking but consider in artificial linking. Search engine may consider this as a Link Spamming and may banned or sabotage your website ranking. This applies in negative SEO tactics, if you competitor do same for your website then your website ranking will be affect.

Here are different ways to sabotage your natural ranking.

(1) Google Bowling
(2) Tattling
(3) Google Insulation
(4) Copyright Takedown Notices
(5) Copied Content
(6) Denial of Service
(7) Click Fraud

Regards,
Bhavesh Goswami
Free Web Hosting
Indian College Education Forum

10 Fatal SEO Mistakes

Hi All,

SEO is not a one time process because search engines change their algorithm on regular basis to improve the search result. Some big search engines like Google, Yahoo, MSN, AltaVista, Inktomi, etc change their algorithm to improve visibility of website for the search terms entered by users. So, it is important for SEO Company or individual SEO guru to understand new algorithm and need to make changes accordingly to stay on top in search engines. SEO tactics that may have helped in the past may not help any more in present or in the future.

Here are some fatal SEO mistakes that affect natural search engine ranking of a website. Every SEO must keep following things in mind when they start optimizing a website for their clients.

(1) Start SEO from the beginning: - Some SEO wait for a search engine crawl to crawl website first and then implement SEO, it is highly recommend making website SEO friendly first and then only you should submit it in search engine.

(2) Make your website search engine friendly: - Other big mistake that many SEO’s do is that they don’t make site search engine friendly. To make search engine friendly website, add robotos.txt file and also try to remove query string or argument from the URL of page. Also try to include keyword in url. Make site map clear and easy to navigate so search engine easily follow all pages and can crawl website regularly. Also you can add website map in Google sitemap this will increase the visibility of your web pages in search engine index.

(3) Copying content from other website: - Website content is vital for search engine ranking. Many SEOs directly copy content from other website; this is not a good idea. Write fresh content and try to make content that is useful for users first and then for search engine.

(4) Link Farms: - Some SEO companies participate in Link farms website that provide thousands of link back in short period. It is true that link exchange can help you in improving your search engine ranking but if thousands of websites link back to your website within short period then search engine may banned your website, so never participate in link farms.

(5) Keyword Selection: - Never compete for general keywords, always try to optimize on keyword phrase. If your website is selling Flat Panel TVs then don’t optimize for TV but try to focus on relevant keyword.

(6) Keyword Stuffing in Meta and Content: - Keyword stuffing is BIG NO NO for SEO. Never stuff keywords in your Meta tag. If you put bunch of keywords in your Meta tag then the search engine considers your website as spam.

(7) Excessive use of H Tag: - Head tag acquires good percentage for optimizing a website. Use H tag for most relevant keywords. Make heading tag descriptive and meaning full.

(8) Same Meta tag through out site: - It is very crucial to write unique Meta tag for each and every page. So try to keep Meta tags different for each page. It is more difficult to write different Meta tags for dynamic website but it is important to have unique Meta for every pages.

(9) Waste time in checking website ranking in search engine: - Don’t waste your time in checking website ranking daily in search engine. Spend this time in optimizing website.

(10) Same anchor text on all link back site: - This is very important to use different anchor text for all link back sites. If you use same anchor text then it looks unnatural, so your link anchor text must varied site by site and you will see good traffic from all related anchor terms.

Please Note: This is not a complete list of SEO mistakes. If you have any comments or suggestions about this SEO article then feel free to add them.

Regards,
Bhavesh Goswami,
String Bikinis
Online Shopping

Keyword Glossary

Hi,

What is keyword proximity?
Keyword proximity describes the closeness between two keywords.

What is keyword density?
Keyword density is the ration of the occurrence of particular keyword or key phrase to the total number of words used in a page.

Try to maintain keyword density from 2% to 8% for optimum search engine ranking.

What is keyword frequency?
Keyword frequency refers to the keyword or keyword phrase appear within the web page.

What is keyword Prominence?
Keyword prominence refers to how prominent keywords are within a web page.

What is keyword cloud?
Keyword cloud is a visual depiction of keywords used on a website; keywords having higher density are depicted in larger fonts.

Regards,
Bhavesh Goswami,
SEO & Web Promotion Expert,
Seo Consultancy
Web Promtion